Advertising Production Resources (aka APR Consulting)

• Manage day-to-day interactions with the client and the agency on projects • Understand APR’s cost-optimization methodology and identify appropriate efficiency categories • Enforce client policies, production guidelines and best practices • Identify production-process issues and propose high-impact solutions • Kick off projects and act as the liaison for production information between the agency and the client • Evaluate prospective production vendors for quality and value • Participate in pre-bid meetings to align project scope with the agency and the client • Compare and review these elements and prepare recommendations for the agency and/or the client • Review the agency’s cost estimate to ensure all negotiated costs are included • Monitor the project throughout production, post-production and delivery

• Expert Guidance: You guide the client as a recognized expert, ensuring all standards are met and production partners (agencies, in-house teams, and vendors) maintain efficiency and risk management. • Integrated Oversight: Successfully managing all aspects of production, post-production and VFX projects, including budgeting, scheduling, and team collaboration across multiple creative partners. • Innovation Leadership: Demonstrating thought leadership by leveraging the latest technology and AI workflow solutions to optimize processes and achieve cost efficiencies. • Strategic Relationship Management: Supports and nurtures client relationships to help brands realize their business objectives while identifying impactful process solutions. • Operational Excellence: Anticipates potential problem areas, finds solutions, and leads APR engagements with day-to-day clients effectively. • Manage cross-discipline interaction on projects with assigned client/agency groups. • Vet production vendors for quality/value and negotiate agency and vendor bids for best value. • Attend scoping, pre-bid, and strategy meetings to align creative, schedule, and budget. • Enforce client policy, production guidelines, and best practices. • Participate in Animation and VFX budget discussions and bid negotiations with broadcast SMEs and agency producers. • Review Animation and VFX production specs, schedules, and budgets for accuracy. • Assess plate or insert shoot needs, CG work, animation, and VFX compositing requirements. • Review works in progress and rough cuts, facilitating communication between client and agency regarding costs and schedules. • Educate clients and APR teams on advancements in production technology, AI in the production workflow, animation, and VFX. • Act as a mentor for new or more junior team members and participate in cross-team knowledge sharing. • Enter and validate all project information in APR’s database (Acero), including savings, KPIs, and cost drivers. • Provide thought leadership to APR’s clients on best practices, opportunities, and risks related to post and VFX/AI workflows.

• Ensure the successful management of all advertising productions: TV, online video and social content, short- and long-form formats, scripted and non-scripted projects. • Manage daily interactions with the client and the agency on projects. • Facilitate communication between the client and their partners to ensure smooth production workflows. • Assess prospective production vendors for quality and value. • Oversee projects throughout production, post-production and through to delivery.