Apartment Therapy

Title: Director of Membership Location: New York, NY Job Description: Apartment Therapy was originally launched in 2001 by interior designer Maxwell Ryan (nicknamed “The Apartment Therapist”) as a weekly newsletter for clients. We officially became an independently-owned company in 2004, and since then Apartment Therapy Media has grown to become the only media group dedicated to life at home. We are committed to teaching our audience real-life solutions by giving them tools to create happy, healthy homes through our award-winning brands: Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Together, our portfolio engages a monthly audience of 47 million users across platforms, while our dedicated team of over 140 professionals collaborates from our sunny New York City office and locations across the U.S. and around the globe. We’re looking for a Director of Membership to lead and grow our membership business across Apartment Therapy and The Kitchn. This is a hands-on leadership role for someone who has run a membership or subscription program and is excited to take ownership of an emerging, high-potential part of our business. You’ll begin by leading our existing Kitchn membership program — owning its performance, deepening member engagement, and sharpening the offering through the first half of the year. From there, you’ll help shape and launch a membership program for Apartment Therapy, defining what membership means for a home and design audience. Membership is a growing, incremental part of our revenue strategy, and we believe it can become a meaningful share of the business over time. You’ll own that opportunity — the strategy, the P&L, and the day-to-day execution — reporting directly to our Founder & CEO, with a close working partnership with our editorial leadership. Responsibilities - Own the membership P&L across both brands, with clear goals, forecasting, and performance tracking - Lead the existing Kitchn membership program — driving acquisition, engagement, conversion, and retention - Define and launch a new membership offering for Apartment Therapy, in close partnership with editorial and product - Build a data-driven roadmap of tests and initiatives across the full member lifecycle: onboarding, conversion, renewal, win-back, and reactivation - Analyze member behavior and churn drivers, and translate insight into prioritized action - Partner cross-functionally with editorial, product, marketing, and analytics to deliver a seamless member experience - Clearly articulate the value of membership to both prospective and existing members - Build and lead a small team, starting with one direct report and growing as the program scales Requirements - 6–8+ years of experience in membership, subscription, or audience-revenue roles, including time running a membership or subscription program - A background in media, publishing, or content - A strategic operator’s mindset — comfortable owning a P&L and setting direction, while staying close to execution - Strong analytical skills and a genuine test-and-learn instinct; fluency with subscription metrics and lifecycle data - Proven ability to lead cross-functional work and align partners without relying on direct authority - Genuine affinity for our subject matter — homes, design, food, and the way people live - Experience launching a membership or subscription program from the ground up is a plus - Ability to work from our NYC headquarters on a hybrid schedule, at least 2x per week Budgeted Salary: $150,000 - 175,000 annually The above represents the expected salary range for this role. Ultimately, compensation is determined by level of experience and other job-related factors. Apartment Therapy Media is an equal opportunity employer that works to foster diversity and inclusion. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, gender identity, orientation, religion, parental status, or any other status protected by the laws or regulations in the locations where we operate. We encourage people from all backgrounds to apply.

• Ideate and pitch multiple story ideas per week • Write and fact-check 3-5 articles per week, ranging from trending news stories to SEO-driven features • Source leads for additional content creation • Refresh archival SEO content, following best practices for optimization and editorial standards • Help create and build additional content, as needed • Attend Dorm Therapy team meetings • Help monitor and report on analytics

• Design editorial and social graphics for site and social platforms, including templated and original creative • Maintain and update templates, keeping content consistent and scalable across brands • Partner with the Editorial Operations team to ensure templates are current • Support the Creative Team on features, packages, and tentpole projects • Assist in sourcing and coordinating illustrators for editorial stories

Apartment Therapy was originally launched in 2001 by interior designer Maxwell Ryan (nicknamed “The Apartment Therapist”) as a weekly newsletter for clients. We officially became an independently-owned company in 2004, and since then Apartment Therapy Media has grown to become the only media group dedicated to life at home. We are committed to teaching our audience real-life solutions by giving them tools to create happy, healthy homes through our award-winning brands: Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Together, our portfolio engages a monthly audience of 47 million users across platforms, while our dedicated team of over 140 professionals collaborates from our sunny New York City office and locations across the U.S. and around the globe. AT Media frequently works with freelance designers , art directors , and illustrators to support our Editorial Art Department across our family of brands, including Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. While we do not currently have any freelance positions available , if you are interested in being considered for future freelance opportunities, please submit your application and portfolio here. Please note that this listing is for visual graphic design and illustration opportunities only. Journalists, copywriters and editors will not be considered. Thank you. Apartment Therapy Media is an equal opportunity employer that works to foster diversity and inclusion. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, gender identity, orientation, religion, parental status, or any other status protected by the laws or regulations in the locations where we operate. We encourage people from all backgrounds to apply.

• Spearhead a strategic roadmap focused on acquiring and retaining high-value members and maximizing revenue potential • Collaborate with internal stakeholders to develop and lead campaigns and initiatives that drive membership conversion • Translate user data into actionable content, UX, and marketing efforts that drive engagement, acquisition, and retention • Implement A/B testing strategies to optimize acquisition, retention, and engagement • Create scalable reporting for membership across data sources • Monitor performance, analyze key KPIs, and generate actionable insights