Andava Digital Marketing Agency

• Media Pitching: Crafting compelling, tailored stories and pitching them to journalists, editors, and bloggers to secure placements. • Relationship Management: Building and nurturing long-term relationships with journalists to improve future placement chances. • Link Building & SEO: Securing backlinks from reputable media outlets to boost search engine authority. • Follow-ups: Persistently following up on stories and opportunities in a professional manner.

• Develop and implement effective paid search strategies aligned with business goals and objectives. • Conduct keyword research to identify relevant search terms and optimize campaign targeting. • Set up and manage paid search campaigns within search engine advertising platforms, such as Google Ads, Bing Ads and others. • Create compelling ad copy and ensure it aligns with search intent, incorporates relevant keywords, and drives click-through rates. • Monitor campaign performance, analyze data, and make data-driven adjustments to optimize campaign performance and ROI. • Conduct A/B testing to evaluate and refine ad creatives, landing pages, and campaign elements. • Track and report on key metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA). • Stay updated with industry trends, search engine algorithm changes, and emerging paid search practices.