American Marketing Association

• Sets the vision and leads the development of strategies and plans to grow AMA's professional, group, and corporate membership segments, with clear goals for acquisition, retention, and overall membership health. • Develops and refines compelling membership value propositions tailored to each membership segment, ensuring benefits are clearly communicated and consistently delivered. • Identifies and pursues new market opportunities to expand the corporate membership program, building relationships with marketing leaders, agencies, and organizations aligned with AMA's mission. • Guides the collection, analysis, and reporting of critical membership data—including acquisition, renewal, and churn metrics—to inform strategic and operational decisions. • Partners with the brand experience and marketing teams to develop campaigns, messaging, and digital strategies that drive membership awareness and growth. • Benchmarks AMA membership programs against peer associations and industry best practices, incorporating insights into ongoing strategy refinement. • Provides strategic guidance on the overall membership experience, ensuring members at every level receive ongoing, meaningful value throughout their membership lifecycle. • Collaborates with internal teams—including Marketing, Professional Development, Alliances, Communities & Journals—to curate and communicate a cohesive set of member benefits and resources. • Champions exclusive access opportunities that differentiate AMA membership and reinforce the value of belonging. • Supports research and innovation initiatives that help AMA better understand member needs, motivations, and satisfaction across all membership segments. • Partners with internal teams to embed diversity, equity, and inclusion principles into membership programs and outreach. • Facilitates the flow of information and ideas between AMA staff and volunteer leadership, building alignment around membership goals and growth priorities. • Provides strategic guidance and support to chapter and cohort leaders to inspire alignment with national AMA membership vision, strategies, and goals. • Identifies and supports volunteer-driven membership recruitment and retention initiatives that leverage the strength of AMA's local and professional chapter communities. • Directly supervises the Assistant Manager, Professional Communities, providing leadership, mentorship, and professional development support. • Determines operating priorities and plans to be executed by the team, establishing clear goals, accountability structures, and success metrics. • Supervises the development and management of annual and special project budgets for membership programs, including approving budgets and securing necessary funding, staffing, and resources. • Develops and maintains team structure, processes, and reporting mechanisms to ensure the effectiveness and continuous improvement of membership operations.

• Conduct outreach to at least 100 marketing clubs (via Instagram and email) to promote conversion to AMA Collegiate Chapters • Build and maintain a prospect list of schools with existing marketing organizations • Track outreach, responses, and conversions in a shared report • Support the planning and execution of the inaugural Chapter Leaders Bootcamp • Set up registration forms, Zoom links, post-event surveys, and attendance tracking • Assist with speaker coordination and event logistics • Recruit both professionals and students through targeted direct outreach • Develop and manage outreach lists and track applications generated from recruitment efforts • Identify and compile a vetted list of potential speakers for AMA Career Week and ICC • Create and maintain a speaker prospect database • Build a comprehensive list of all marketing competitions and participating schools • Cross-reference competition participation with AMA collegiate community data to identify growth opportunities • Review, edit, and improve collegiate mentor guides • Support content updates for mentorship program materials • Draft and develop a comprehensive Chapter Leader Handbook for student leaders • Organize content, standardize formatting, and prepare for publication • Audit chapter health reports to identify at-risk chapters • Produce a summary report with insights and recommended follow-up actions • Create reusable image templates for Chapter Leader Forums and collegiate communications • Participate in Collegiate Team meetings, Department meetings, and AMA Town Halls

• Research potential speaking opportunities (podcast, media, conferences, and events) for AMA's CEO and other executive staff, and help draft submissions • Research and build media lists, strengthen writing skills by writing releases, media advisories, and articles for the website based on podcast episodes and research (in conjunction with the Director of Research and Innovation) • Work internally with the VP, Communications, to help broaden the work of the department by assisting in content curation for marketing, learning, and communities departments • Assist in podcast production, script writing, episode editing, and guest outreach

• Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expanding to future flagship gatherings. • Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact. • Design gatherings—from intimate sessions to large-scale convenings—that foster authentic connection, community learning, and shared purpose. • Serve as the program lead, guiding cross-functional teams to deliver seamless, high-quality experiences that balance creativity, strategy, and operational excellence. • Ensure every event upholds AMA’s standards of inclusion, accessibility, and fiscal responsibility. • Measure impact through key performance indicators, translate insights into actionable improvements, and contribute to the evolution of AMA’s event portfolio through innovation and new formats. • Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities. • Continuously evolve programming based on audience feedback, performance data, and changing community needs. • Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion. • Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs. • Design cohesive agendas and session experiences that maximize learning, participation, and connection. • Partner with Marketing to develop storytelling and promotional strategies that elevate event visibility and engagement. • Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging. • Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection. • Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution, ensuring AMA events reflect and serve the diversity of the marketing community.