ALPAS WELLNESS LA PLATA LLC

Role Description The Business Development Representative (BDR) plays a pivotal role in driving census growth, building strategic referral relationships, and strengthening the Alpas Wellness brand within assigned territories. - Develop and execute a comprehensive outreach plan for the assigned territory focused on census growth and strategic referral alignment. - Identify, engage, and nurture high-potential referral relationships including hospitals, detox programs, outpatient providers, behavioral health organizations, EAPs, and community/veteran partners. - Conduct regular in-person meetings, calls, and educational presentations to promote Alpas Wellness services and differentiate programs. - Represent Alpas Wellness at community events, professional conferences, and networking functions to strengthen brand visibility. - Build and maintain an active referral pipeline through consistent relationship management and follow-up. - Collaborate with Admissions and Clinical teams to ensure a seamless transition from referral to admission. - Provide timely, professional updates to referral sources regarding patient outcomes and program success (as permitted under HIPAA). - Meet or exceed established monthly referral, admissions, and payer mix goals. - Focus outreach efforts on relationships likely to generate in-network or high-value out-of-network admissions. - Maintain awareness of payer systems, utilization management, and contracting strategies to align territory outreach with organizational goals. - Track referral conversion rates and payer outcomes within the CRM to continuously refine outreach strategy. - Document all outreach activity, meetings, and referral interactions in the CRM (Dazos preferred). - Maintain accurate and timely data entry to ensure visibility and accountability across teams. - Utilize CRM dashboards to analyze performance trends and inform data-driven decision making. - Partner with the Marketing team to coordinate campaigns, community events, and targeted regional initiatives. - Work collaboratively with Admissions and Utilization Review to align referrals with program and payer requirements. - Contribute to weekly BD/Marketing meetings by sharing updates, insights, and territory performance data. - Promote Alpas Wellness’ mission of destigmatizing addiction and mental health treatment through education and community engagement. - Demonstrate professionalism and alignment with Alpas’ values in all interactions. - Act as a brand ambassador, reinforcing Alpas Wellness’ commitment to innovation, compassion, and excellence. - Other duties as assigned. Qualifications - Bachelor’s degree in Marketing, Communications, Psychology, Business, or related field preferred. - 2–4 years of experience in business development, outreach, or marketing within healthcare, behavioral health, or addiction treatment settings required. - Demonstrated success in territory management and relationship building. - Strong understanding of payer systems and referral development strategy preferred. - Excellent written, verbal, and interpersonal communication skills. - Proficiency in CRM platforms (Dazos preferred), Microsoft Office, and Google Workspace. - Valid driver’s license and reliable transportation required. Requirements - Monday through Friday schedule with occasional evenings, weekends, or holidays for events. - Primarily field-based position with regular regional travel and occasional overnight trips. - Active participation in territory performance reviews and quarterly strategic planning sessions. Benefits - Flexible Time Off - 401k - Medical, Dental, Vision Insurance - Training and Education Allowance

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Digital Marketing Manager is responsible for developing and executing Alpas Wellness’s digital marketing strategy in collaboration with key internal stakeholders to drive qualified inquiries, admissions growth, and brand visibility. This role leads integrated digital marketing initiatives across paid media, social platforms, marketing automation, and digital and print collateral to ensure consistent execution across channels. In addition to strategy execution, this role provides oversight of both digital and physical media planning and ensures alignment across departments, including Business Development, Operations, Human Resources, Admissions, and Executive Leadership. The Digital Marketing Manager drives the paid media process in collaboration with key stakeholders and serves as the organization’s central resource for marketing direction, brand integrity, and campaign coordination. Essential Duties & Responsibilities - Partner with key stakeholders to develop and execute a digital marketing strategy that drives qualified inquiries and supports census growth, including executing on PPC campaigns (Google Ads, Microsoft Ads, etc.), social platforms (Facebook, Instagram, LinkedIn, etc.), and paid media campaigns (Meta, LinkedIn, YouTube, etc.). - Collaborate with key stakeholders to align on messaging, position, and marketing material, ensuring marketing collateral reflects organizational values and program integrity. - Continuously monitor and evaluate campaign performance and adjust strategies to improve qualified inquiry volume and admissions outcomes. - Drive the paid media strategy in partnership with the Director of Technology. - Evaluate vendor performance and recommend changes, additional resources, or new platforms when appropriate. - Collaborate with key stakeholders to create and maintain executive-level dashboard tracking: - Cost Per Inquiry (CPI) - Cost Per Admission (CPA) - Admissions by channel - Payer source performance - Ensure paid media efforts maintain focus on reducing CPI and CPA while preserving lead quality. - Oversee landing page performance and conversion optimization initiatives. - Partner with key stakeholders to maintain social platform postings including announcements, upcoming events, calendar of activities, and other information. - Serve as the internal marketing resource for departments including BD, Operations, HR, Admissions, etc. - Support creation and maintenance of a Digital Marketing repository that has approved digital and physical assets that the team can use as needed, including pictures, logos, color palettes, videos, templates, etc. - Promote Alpas Wellness’ mission of destigmatizing addiction and mental health treatment. - Act as a brand ambassador reflecting Alpas Wellness’ commitment to innovation, compassion, and excellence, demonstrating cultural competence and professionalism when engaging with behavioral health companies and partners. - Pursue innovative automation, tooling, and AI solutions before they become industry standard. - Other duties as assigned. Qualifications - Bachelor’s degree in marketing, Communications, Psychology, Business, or related field preferred. - 2–4 years in digital marketing experience, behavioral healthcare preferred. - Strong understanding of digital marketing, paid advertising, Google analytics, and social media marketing. - Excellent written, verbal, and interpersonal communication skills. - Proficiency in Canva, Microsoft Office, and Google Workspace. - Valid driver’s license and reliable transportation required. Requirements - Remote schedule: Monday through Friday with occasional evenings, weekends, or holidays for events. Compensation - $75k-$85k DOE Benefits - Paid Time Off - 401k - Medical, Dental, Vision Insurance - Training and Education Allowance Company Description Alpas Wellness Centers is a growing multi-site behavioral health organization providing detoxification, residential, and outpatient services for individuals with substance use and co-occurring mental health disorders. Founded in 2018, our programs are structured, ASAM-aligned, state-licensed, and accredited by The Joint Commission, reflecting our commitment to clinical excellence and regulatory integrity. We foster a culture of accountability, collaboration, and hospitality—where healing happens when structure meets empathy and every team member is committed to doing what is right for every patient. Learn more at: www.alpaswellnesscenters.org