21/1/2022 - 2.0 last version

Role Description We are looking for a self-motivated and organized Affiliate Marketing Supervisor to lead our affiliate partnership efforts across Southeast Asia markets. Your primary mission is to scout, engage, and onboard a diverse range of creators to promote our products through authentic, high-engagement content. This is a remote role. - Influencer Scouting & Onboarding: Identify and recruit nano, micro, and macro affiliates on TikTok, Meta, Shopee, and Lazada who align with our target profile (primarily female, aged 20-35). - Partnership Management: Manage earned and barter partnerships with affiliate commissions on major marketplace platforms like TikTok, Shopee, and Lazada. - Content Direction: Ensure creators produce fun, genuine, short-form content (15-30s) using trending songs and showing real results (e.g., "Soft & Clean Skin" before/after). - Data Management: Proactively update a dedicated tracking sheet with prospect lists and partnership data for daily & weekly reviews. - Goal Achievement: Deliver at least 25-30 completed new partnerships per month across assigned markets, overseeing the entire lifecycle from scouting to posting. Qualifications - Experience: Proven experience in influencer outreach, affiliate marketing, or creator scouting, preferably within the beauty niche. - Platform Expertise: Strong skills in navigating TikTok, Meta social platforms and marketplace platforms (Lazada, Shopee) to find effective & relevant nano/micro/macro-affiliates. - Communication: Exceptional communication skills for outreach via DMs, emails, and other channels. - Traits: Highly organized, self-motivated, and capable of managing multiple markets simultaneously. Additional Southeast Asian language skills are a bonus.

Role Description - Competitive & Cross-Industry Research - Competitor Audits: Conduct weekly "Storefront Checks" of direct competitors to track their pricing shifts, hero-bundle structures, and GWP thresholds. - Trend Spotting: Monitor non-competitor "Best-in-Class" brands (e.g., global beauty or electronics giants) to identify innovative merchandising tactics that can be adapted for our channels. - White Space Analysis: Identify opportunities and products where brand competitors are deploying new promotional mechanics on marketplace platforms and in retail activations. - Channel Product Strategy - Assortment Planning: Define the right product mix per channel — what goes online, what goes in-store, and what warrants cross-channel placement — based on consumer demand, inventory position, and brand strategy. - Launch Sequencing: Collaborate with commercial and marketing teams to plan how new products are introduced across channels, prioritizing by readiness, sell-through potential, and strategic fit. - Range Rationalization: Continuously review the active assortment to identify underperforming SKUs and recommend listings to retire or reposition. - Retail Activation Support: Collaborate with retail and trade marketing teams on planogram recommendations, in-store promotional fixtures, and seasonal shelf strategies. - Pricing Architecture & Promotion Strategy - Master Price List Management: Own the master price list across SGD, MYR, VND, PHP, IDR, INR — accounting for platform fees, retailer margins, FX, and promotional costs. - Channel Price Integrity: Ensure pricing consistency and protect brand positioning across online and offline channels, minimizing channel conflict and unauthorized undercutting. - Strategic Kitting & GWP: Design GWP tiers and strategic bundles (online and in-store) that increase AOV while protecting margin. - Promotional ROI: Evaluate the cost-effectiveness of every promotional mechanic before recommending execution. - Analytics, Forecasting & Inventory Planning - Performance Reporting: Build and maintain dashboards in Tableau tracking sell-through, SKU profitability, and channel performance. - Product Profitability Analysis: Conduct SKU-level and bundle-level P&L analysis tracking contribution margin after all cost inputs — identifying your most and least profitable products per channel. - Demand Forecasting: Develop demand forecasts by SKU and channel to feed into procurement and replenishment planning. - Inventory Planning: Work with supply chain and operations to maintain optimal stock cover per channel, flag overstock and understock risks early, and align reorder points to promotional calendars. - Post-Campaign Analysis: Conduct structured post-mortems on every major promotion and feed learnings back into the next planning cycle. Qualifications - Experience: 3–5 years in Omnichannel Merchandising, Category Management, or Trade Marketing across digital and physical retail. - Analytical Prowess: Advanced proficiency in Google Sheets and Excel; experience with Tableau required. - Commercial Acumen: Able to build margin models and translate data into clear commercial recommendations. - Regional Nuance: Familiarity with SEA retail dynamics across online platforms and offline trade (department stores, specialty beauty, pharmacy, travel retail). - Multi-Market Background: Experience in a multi-brand, multi-market environment is a strong plus. Requirements - Promotional Effectiveness: Revenue uplift, margin outcome, and AOV impact per campaign versus baseline — reviewed post-activation. - Margin Protection: Net margin maintained per channel, tracked monthly. - Market Agility: Speed from trend identification to activation. - Merchandizing Landscape: Monthly checks on close competitors stores for content, pricing & promo.