• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and also do the work, especially in the early stage. • Work closely with Chief Commercial Officer on GTM and marketing function. • Engage with Founder & CEO on clinical messaging and product narrative, and with GTM lead on sales alignment and pipeline. • Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators and convert technical AI features into clinical value propositions. • Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. • Build one-pagers, pitch decks, case studies, and sales enablement tools. • Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand.

• Own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. • Manage a Digital Marketing Manager from day one and build the team from there. • Set the strategy and also do the work in the early stage. • Work closely with the CCO on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline. • Focus primarily on the US behavioral-health market and communicate fluently with American healthcare professionals. • Produce engaging one-pagers, case studies, pitch decks, and campaigns that generate qualified leads. • Lead the function that scales all marketing programs and initiatives.

Role Description As Zenara's Head of Marketing, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a Digital Marketing Manager from day one and build the team from there. This is a hands-on leadership role: you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly. The role sits within the commercial leadership team and reports to the Chief Commercial Officer, who leads the GTM and marketing function. You will work closely with Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the GTM lead on sales alignment and pipeline. This role is based in India but focuses primarily on the US behavioral-health market. A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work US-overlap hours and communicate fluently with American healthcare professionals. We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it. Qualifications - 8+ years in product marketing for B2B SaaS — you have positioned and launched products for enterprise/business buyers. - Experience managing at least one direct report — this is a people-management role from day one. - Demand generation / campaign-led growth ownership — you've designed and run programs that generate pipeline, not just collateral. - Demonstrated ability to operate both strategically and executionally — you set direction and you do the work. - Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data. - Experience running or contributing to PR & media relations — building brand narrative beyond owned channels. - Experience with conference and event marketing (healthcare preferred) — booth strategy, lead capture, field marketing. - Experience marketing to US healthcare buyers (providers, practices, health systems) — you understand the buyer journey and clinical decision-making. - Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.) - Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals. - Strong command of English — clear written briefs, positioning docs, and campaign plans; excellent async communication. Requirements - Strongly Preferred: Experience in behavioral health or mental health. - Background marketing AI/technology products to clinical audiences. - Experience building a marketing function from scratch or near-scratch at an early-stage company. - Experience with community marketing or customer-retention programs. - Familiarity with psychiatric or behavioral-health clinical context — you understand what a psychiatrist cares about without needing it explained. - Familiarity with HubSpot or other marketing automation platforms. - Understanding of healthcare compliance (HIPAA, clinical accuracy standards). - Experience managing multi-channel campaigns (content, email, paid, events). Benefits - Remote work throughout India - Equipment allowance - Locally recognized holidays (India) - Flexible paid time off - Direct access to commercial and clinical leadership (CCO and Founder/CEO) - Opportunity to build and lead the marketing function from the ground up

• Plan, execute, and manage multi-channel marketing campaigns (email, social, content, paid, SEO, and referrals) to grow a paying membership base. • Build and optimize landing pages, sign-up funnels, and calls-to-action that convert visitors into members. • Design onboarding and lifecycle email journeys that activate and retain members and reduce churn. • Plan, execute, and manage marketing events (webinars, panels, and virtual sessions) from concept to post-event follow-up. • Oversee members-only podcast promotion, including guest outreach, scheduling, promotions, and audience growth. • Create and manage promotional materials such as banners, social media graphics, email templates, and landing pages using tools like Canva, ConvertKit, and Stripo. • Manage end-to-end marketing campaigns, ensuring content quality, brand consistency, and timely delivery. • Repurpose content (resource kits, podcast episodes, and events) into engaging posts, clips, newsletters, and blogs. • Identify and build strategic partnerships and referral collaborations to expand reach and audience engagement. • Track performance metrics (conversion, churn, lifetime value, and engagement) and provide actionable insights. • Communicate proactively with the founder and internal teams to ensure smooth execution and progress tracking. • Research and implement innovative strategies to attract, convert, and retain members.