Role Description We are hiring a CRO & Data-Rails Lead to own the conversion system between paid acquisition and revenue. This person will improve the intake and landing-page experience while also building the measurement rails that let Eden know what is working, what is broken, and what should change next. This is not a pure designer role, a pure analyst role, or a generic experimentation role. It sits at the intersection of funnel architecture, intake design, event taxonomy, tracking validation, experimentation, and business readouts. The job is to create trusted funnel truth: clean enough signal to make spend decisions, clear enough UX to improve conversion, and strong enough instrumentation to support profitable acquisition. What You'll Own - Own the intake and funnel conversion system across landing pages, eligibility flows, checkout paths, and the event data that connects those surfaces to channel performance. - Your responsibility is to make the growth team smarter and faster by answering the questions that sit between channel spend and booked revenue: - Where is the funnel actually converting, leaking, or misreporting? - Which events are trusted enough to support a spend decision? - Is performance constrained by traffic quality, intake design, offer clarity, eligibility logic, or broken tracking? - What should product, engineering, CRO, Google, agencies, and leadership do next? Key Responsibilities - Own intake and landing-page conversion architecture in partnership with product, design, engineering, clinical, legal, and growth. - Define and maintain the event taxonomy for acquisition, landing-page behavior, intake start, intake steps, eligibility, checkout, purchase, and post-submit states. - Partner with engineering/product to make sure events are implemented correctly, persist through the funnel, and reconcile across Mixpanel, GA4, Segment, BigQuery, Northbeam, platform data, and finance views where applicable. - Own the weekly funnel truth readout: CVR, drop-off, source/channel differences, test outcomes, broken signal, and recommended next action. - Partner with the Google Channel Manager and Growth Lead to determine whether campaign signal is trustworthy enough to scale. - Translate business questions into CRO hypotheses, test plans, requirements, and decision rules. - Design, direct, or specify intake improvements that reduce friction without weakening clinical, legal, eligibility, or operational requirements. - Build and manage the intake/CRO roadmap across quick wins, structural fixes, instrumentation gaps, and larger product changes. - Create clear handoffs into product and engineering so growth needs become buildable requirements, not scattered requests. - Surface risks early when conversion performance is distorted by measurement gaps, broken routing, weak offer clarity, clinical friction, or implementation drift. What Success Looks Like - First 30 days: - Map the current landing-page, intake, eligibility, checkout, and purchase flow. - Identify the highest-risk measurement gaps and confirm which funnel events can and cannot be trusted today. - Define the first intake/CRO priority list: fix signal, remove obvious friction, and clarify the next test queue. - First 60 days: - Establish a weekly funnel truth readout that growth, product, engineering, and leadership can use. - Ship or coordinate the first meaningful conversion improvements. - Make campaign signal and funnel conversion easier to reconcile so spend decisions are less dependent on platform confidence alone. - First 90 days: - Build a durable CRO operating system: event quality, funnel reporting, test roadmap, decision rules, implementation cadence, and escalation path. - Move intake ownership out of temporary coverage and into a dedicated, scalable function. - Improve the quality of acquisition decisions by making funnel signal more trustworthy and conversion. Qualifications - Experience in CRO, growth product, funnel analytics, experimentation, or conversion optimization in ecommerce, telehealth, healthcare, fintech, subscription, or another regulated/high-consideration category. - Strong understanding of event taxonomy, funnel analytics, tracking validation, experiment design, conversion readouts, and source-of-truth reporting. - Ability to work with designers, engineers, data owners, marketers, clinical/legal stakeholders, agencies, and executives. - Comfort diagnosing messy funnels where tracking, UX, eligibility, offer, channel quality, and operational reality all interact. - Ability to write clear requirements for product and engineering while also understanding why those requirements matter commercially. - Familiarity with tools such as Mixpanel, GA4, Segment, BigQuery, Northbeam, Google Tag Manager, or similar systems. - Strong business judgment: you can recommend what to change this week without pretending the data is cleaner than it is. Strong Fit Signals - You can turn a vague funnel problem into a specific event, test, requirement, or design decision. - You understand that CRO is not just landing-page polish; it is the operating bridge between spend, customer intent, product flow, and booked revenue. - You care about signal integrity as much as conversion lift. - You can distinguish real conversion improvement from measurement noise. - You can help the growth team decide whether to scale, hold, fix tracking, or fix the funnel first. This Role Is Not For Someone Who - Is only a visual designer with no measurement depth. - Is only an analyst with no product, UX, or funnel judgment. - Runs tests without defining the decision the test is meant to inform. - Cannot collaborate directly with product and engineering. - Does not understand how funnel signal affects paid acquisition, CAC, and budget confidence. Why This Role Matters Eden cannot scale profitable acquisition if the company cannot trust what happens after a click. Google, Meta, TikTok, lifecycle, and agency decisions all depend on whether the funnel is measurable, understandable, and improvable. This person will help Eden turn intake and measurement from a temporary coverage problem into a growth capability: a system that shows where customers are dropping, which signals are trusted, what needs to be built, and when the business can confidently scale spend. Housekeeping Eden is proud to be an equal-opportunity employer. We provide employment opportunities regardless of age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class. Each individual at Eden brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides better services to customers, and helps us all grow and learn. Compensation at Eden will be determined by skills, experience, and geographic location. Eden has identified the expected annual base salary range for this role.