Role Description We are looking for a Regional Manager - Prenatal for Northern Los Angeles (San Bernardino, Bakersfield, Santa Monica, Thousand Oaks, Northern Orange County) with 4+ years of direct sales management experience out of Women’s Health, Prenatal Diagnostics, or Reproductive Health. You will build, develop, and lead a high impact team of sales reps who will bring the first and only single-gene NIPT supported carrier and aneuploidy screen to OBGYN clinics, MFMs, and private OBGYN practices throughout the Northern Los Angeles area. You will deliver clinical information to both external clients and internal teams. You will have significant influence over how the test is communicated to physicians and patients, and contribute to how the test evolves to better serve market needs. The Regional Manager - Prenatal is a remote position and reports to the Area Director. - Develop a comprehensive, data-driven sales strategy and business plan to build and grow market development throughout the Northern Los Angeles region. - Build and lead a team of talented, high performing sales reps in the execution of sales strategies and optimization of opportunities to increase profitability and market share. - Recruit, Hire, Train, Manage, and Develop representatives. - Develop and enhance customized pitches to individual OBGYNs, MFMs, and prenatal Genetic Counselors. - Use data to analyze sales results, identify industry trends, and stay abreast of competition to increase sales volume and drive success within territory. Qualifications - Minimum 4+ years of field sales management experience leading a team of sales reps at a molecular diagnostics/genetics company required, specifically out of Women’s Health, Prenatal, and/or Reproductive Health selling directly to OBGYNs, MFMs, GCs throughout the region, with an existing portfolio of convertible client relationships. - Strong experience hiring, developing, coaching, and motivating a team of sales reps to exceed ambitious sales goals. - Must have prior experience in lab diagnostics. - Demonstrated successful sales track record (e.g., multiple award winning - President’s Club, Chairman’s Club, Circle of Excellence or equivalent), solid negotiation and closing skills, strong data analysis skills, understanding of buyer/decision maker types, exhibit effective selling, listening, presentation skills, strong focus on pull through, and good follow through skills. - Excellent organizational and communication skills (written and verbal) with demonstrated ability to effectively present to both internal and external customers. - Effective time management skills required with a demonstrated ability to assess and prioritize opportunities required. - Exceptionally bright, flexible, self-motivated and results oriented with strong interpersonal and analytical skills and the ability to think strategically as well as execute tactically. - Must act with a sense of urgency, with a focus on closing business. - Ability to assess the needs of OBGYNs & MFMs and their office staff with a focus on consultative sales, coordination of logistics, and problem solving. - Strong desire to work in a startup environment and build out a new territory and team. Requirements - Experience in a start-up environment. - Clinical laboratory experience. Benefits - Working alongside brilliant, kind, passionate and dedicated colleagues, in an empowering environment, toward a global vision, striving for a future in which transformative molecular diagnostics can help millions of patients. - Open, transparent culture that includes weekly Town Hall meetings. - The ability to indirectly or directly change the lives of hundreds of thousand patients. - Multiple medical benefit options; employee premiums paid 100% of select plans, dependents covered up to 80%. - Extremely generous Family Bonding Leave for eligible employees (16 weeks, paid at 100%). - Supplemental fertility benefits coverage. - Retirement savings program including a 4% Company match. - Increase paid time off with increased tenure. - Latest and greatest hardware (laptop, lab equipment, facilities). - Total compensation of $309,972 per year (at plan), including a base salary range of $187,272 per year. Commission potential is uncapped and can be significant.

• Manage and drive distributor performance • Provide oversight and sales strategy of your region through managing a team of Field Execution Managers (FEM) • Report to the Director of Sales and Distribution over your assigned territory • Responsible for carrying out the tactical strategies laid out by that business leader • 30% travel required • Work with and assess each distributor team and the field execution manager team • Design and sell in sales programs and set short- and long-term sales strategies • Manage pricing, promotions, and billings for all distributors in assigned region • Work with FEMs to enhance distributor partner performance • Evaluate and implement new sales techniques to increase the region's sales volume • Collaborate with field marketing counterparts to identify and capitalize on key events that will build brand awareness in your assigned territory • Work closely with the National Accounts team on selling in and programming

• Conduct regular sales calls with key local and regional retail field management personnel • Negotiate and secure increased in store execution during promotion and off promotion; including incremental shelf space, cooler placements, and display execution within key accounts • Collaborate with commercial marketing to ensure world class execution of retail activations • Review monthly performance metrics with distributors and develop actionable plans to address gaps • Work in field with district managers and field management teams to establish in store execution standards of expectation • Act as the point of contact for distributor account managers to address issues and opportunities • Provide training and guidance on brand positioning and product knowledge to distributor sales teams • Monitor inventory levels, placement, and promotional execution to ensure optimal stock and visibility • Build and maintain strong relationships with distributor partners to ensure alignment with sales goals • Spend time in stores engaging directly with retailers, and store staff to grow brand space in store • Optimize product placement on shelves and displays for maximum visibility and sales • Gather insights on customer preferences, competitor activities, and market trends to inform strategy • Log daily sales activities, customer interactions, and distributor management updates using CRM tools • Follow up on order statuses and ensure timely delivery to distributors and retail partners • Respond to customer questions, concerns, and inquiries professionally and promptly • Prepare weekly and monthly reports on territory performance, goals, and key insights

• Drive sales by increasing in store execution and ensuring flawless execution in the field by distributors • Conduct regular sales calls with key local and regional retail field management personnel • Negotiate and secure increased in store execution during promotion and off promotion; including incremental shelf space, cooler placements, and display execution within key accounts • Collaborate with commercial marketing to ensure world class execution of retail activations • Review monthly performance metrics with distributors and develop actionable plans to address gaps • Spend time in stores engaging directly with retailers, and store staff to grow brand space in store • Log daily sales activities, customer interactions, and distributor management updates using CRM tools • Prepare weekly and monthly reports on territory performance, goals, and key insights