OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. OLIVER has set ambitious environmental goals around sustainability. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Strategy Lead
Location
United States
Posted
2 days ago
Salary
$127.5K - $142.5K / year
Seniority
Lead
No structured requirement data.
Job Description
Strategy Lead
OLIVER Agency - North America
Role Description This is an opportunity to join OLIVER's dedicated in-house studio embedded with a leading healthcare education institution as Strategy Lead — the strategic intelligence function for a fully integrated creative production studio serving 100,000+ enrolled students across a large, multi-brand portfolio of students, professionals, and enterprise audiences across the healthcare education sector. The constraint on the next phase of growth is not lack of strategy — it is content velocity, content relevance, and the ability to test and personalize at scale. Your role is to make sure the studio is always working from the sharpest possible strategic foundation, turning audience insight, channel performance, and market intelligence into clear direction for creative and CRM execution. You will lead the end-to-end strategy for email and CRM program — the studio's most commercially critical workstream — while also providing strategic input and optimization direction across paid, social, owned, and emerging channels. What you will be doing: - CRM & Email Strategy (approx. 60%) - Lead the end-to-end CRM and email marketing strategy for enrollment programs across all institutions. - Define and maintain audience segmentation frameworks, personalization strategies, and lifecycle contact architectures across five healthcare education institutions. - Build and own the testing and optimization roadmap for email — A/B frameworks, send cadence strategies, content personalization logic, and subject line performance analysis. - Partner with the Data Analyst and CRM Campaign Managers to translate performance data into clear strategic recommendations. - Maintain deep platform fluency across CRM and email technology stack; advise on platform utilization, automation opportunities, and data quality requirements. - Cross-Channel Strategy & Optimization (approx. 40%) - Provide strategic input and optimization direction across broader channel mix — paid social, organic social, owned content, web, and performance marketing. - Use Share of Model to understand brand visibility in AI-generated answers, optimize AI search visibility, and identify share of voice across models. - Develop content and channel testing frameworks that allow the studio to learn faster and optimize more efficiently. - Partner with the Associate Creative Director to translate strategic insight into creative direction. - Lead brand and audience insight work for the institutions: analyze conversations, sentiments, audience behavior, and content resonance. - Monitor competitor positioning, category trends, and audience signals across higher education. - Contribute to QBR preparation alongside the Business Director. - Account-Wide Strategic Leadership - Serve as the studio's primary strategic voice — connecting client ambitions to studio capability. - Work across the studio's full team to ensure strategy is embedded in briefing, production, and review. - Develop optimization frameworks that the whole studio can use. Qualifications - Proven experience in a senior strategy, planning, or integrated marketing role. - Deep expertise in CRM, email marketing strategy, and lifecycle planning in a complex, multi-program environment. - Strong working knowledge of paid social, organic social, owned content, and/or performance marketing channels. - An understanding of the higher education landscape. - Strong analytical capability: comfortable with performance data, attribution modelling, A/B testing analysis. - Experience working with data and analytics teams to build measurement frameworks and performance dashboards. - Confident communicator and presenter; able to articulate strategic thinking clearly to senior marketing stakeholders. - A proactive, insider mindset. - Collaborative working style with the ability to coordinate effectively across teams. Requirements - Strategic command of the studio's three core platforms: OMG, Pencil, and Share of Model. - Experience using AI tools to accelerate research, audience insight, content strategy, and campaign planning. - Ability to leverage Pencil's direct connection to live ad accounts. - Agentic leadership: systematic, hypothesis-led thinking applied to complex, multi-channel strategic challenges. - Ability to set AI-informed quality standards and testing frameworks. Benefits - Flexible working arrangements. - Reasonable adjustments throughout the process. Company Description OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets.
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