Role Description - Entwicklung von Markenkern, Tone of Voice und Messaging-Architektur (wie kommunizieren wir 30 Jahre Erfahrung modern? wie sprechen wir über KI?) - Überarbeitung von Ton und Bildsprache — konsistent über Website, Produktoberfläche und Kundenkommunikation - Erstellung eines neuen Style Guides für Website und Produkt: Farben, Typografie, Spacing, Komponenten, Bildwelt, Iconografie - Entwicklung einer Kommunikationsstrategie für eine traditionelle, technikskeptische Zielgruppe (Ehrenamtliche, Vereinsvorstände, Schatzmeister) - Design-Brief und Übergabedokumentation für unseren Webdeveloper - Ggf. Erstellung erster Kommunikationsmittel: Website-Texte, Newsletter, Onepager Qualifications - Nachgewiesene Erfahrung mit B2B-Software-Rebranding oder vergleichbaren konservativen Zielgruppen - Style-Guide-Erfahrung zwingend erforderlich — mit nachweisbarem Portfolio - Stärke in Markenstrategie und visueller Umsetzung (strategischer Kopf, nicht nur Gestalter/in) - Fähigkeit, Bildsprache und Tonalität konsistent über Website und Produktoberfläche zu denken - Kenntnis des Nonprofit-, Sozialwirtschaft- oder Vereinsumfelds in Deutschland - Erfahrung in der Kommunikation von KI-Features an nicht-technische Zielgruppen Benefits - Sinnvolles Projekt mit echter gesellschaftlicher Relevanz — unsere Software unterstützt 60.000 Vereine und das Ehrenamt in Deutschland - Direkte Zusammenarbeit mit der Geschäftsführung, kurze Entscheidungswege - Remote-freundlich, flexible Abstimmung - Klar definierte Deliverables, kein Agentur-Overhead - Langfristige Zusammenarbeit bei gutem Fit möglich - Kein Agentur-Output, kein generisches Corporate Design, keine KI-Startup-Ästhetik. Wir suchen jemanden, der versteht, dass Vertrauen bei unserer Zielgruppe langsam wächst — und der Kommunikation gestalten kann, die das respektiert. - Bitte Portfolio mit mindestens einem Beispiel aus dem B2B- oder Nonprofit-Bereich beifügen, idealerweise inkl. Style Guide oder Markendokumentation.

Role Description An important role in shaping the future of Fresenius Medical Care, the Director of Corporate Strategy will work closely with the executive team and business leaders to develop the strategy for the organization. - Articulates strategy to enable company growth in core and adjacent markets. - Plans, manages, and controls the activities of a team of managers and analysts that provide business intelligence and strategic planning support. - Leads initiatives to analyze complex business problems and issues using data from internal and external sources. - Develops senior relationships across the company and partners with business leaders to develop best-in-class strategies. - Part of a dynamic, high-performing team with opportunities to develop others and further develop this leader’s own career. Qualifications - Bachelor's Degree; Advanced Degree preferred or an equivalent combination of education and experience. - 10+ years' related experience or an equivalent combination of education and experience. - 5+ years' experience as a Manager; or 5+ years' experience in a senior managerial role. - MBA preferred. - Healthcare industry experience strongly preferred. - Experience in Management Consulting strongly preferred. Requirements - Track record of success in identifying opportunities that have quantifiable and measurable success in business value creation within a mature market. - Ability to connect the dots to identify and recognize growth opportunities that are beyond the surface. - Ability to frame an ambiguous problem/opportunity and identify critical pieces that are most consequential for an opportunity. - Strong business acumen and intuition; ability to quickly ascertain where there is value on important issues. - Demonstrated ability to structure and lead projects with cross-functional teams. - Ability to communicate to Executives with presence, passion, and credibility. - Demonstrated ability to practically execute strategy and translate ideas through the development process to execution. - Strong intuition and appreciation of what it takes to practically implement an opportunity given organizational constraints. Benefits - This position requires approximately 20% travel.

Role Description We’re looking for a senior leader to shape Kantar’s global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. You’ll lead a global team, manage multi-million-dollar investments, and modernize our acquisition technology to deliver measurable impact. You’ll work at the heart of Kantar’s transformation, influencing decisions at the highest level and building future-ready capabilities across regions. Qualifications - 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy. - Proven ownership of large, complex global media and acquisition portfolios. - Expertise in data-driven optimization and analytics. - Experience leading ad-tech transformation and vendor management at scale. - Ability to influence senior leaders globally and lead through transformation. Requirements - Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels. - Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework. - Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability. - Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health. - Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation. - Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV). - Drive disciplined, data-led investment decisions across markets and brands. - Provide clear, executive-level reporting and recommendations to senior leadership and finance partners. - Set the global standard for acquisition measurement, analytics, and performance management. - Oversee the development of acquisition dashboards, KPIs, and decision frameworks. - Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning. - Foster a culture of experimentation and learning focused on measurable outcomes. - Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance. - Oversee vendor selection, RFP processes, and technology evaluations. - Drive agency consolidation and optimization, including governance of global media partners. - Act as the executive point of contact for global media agencies and strategic vendors. - Represent acquisition strategy in leadership forums and transformation initiatives. - Influence and align senior stakeholders across regions and functions. - Elevate acquisition quality, fraud prevention, and compliance as enterprise-level priorities. - Build and develop a high-performing global acquisition organization. - Define operating models, decision rights, and governance rhythms that scale globally. - Develop future-ready capabilities across media strategy, analytics, and technology. Benefits - Medical plans with comprehensive, affordable coverage for a range of health services. - Health Savings Account/FSA. - Dental, Vision and benefits to cover unique healthcare needs. - Wellness Program. - 401k with matching. - Tuition Reimbursement, Commuter benefits. - Unlimited PTO.

• Develop, maintain, monitor, and teach online courses in the Business Administration, Organizational Leadership, Digital Transformation, and Human Resources programs • Mentor adjunct faculty, staff, and other program stakeholders • Participate in service to the discipline and the institution • Model professional and collegial behavior with faculty peers, staff, and university leadership