• Design and implement a multi-tier SaaS reporting infrastructure to support diverse client levels and brand campaign requirements. • Lead the GA4 and Google Tag Manager strategy, overseeing implementation, QA, and the definition of event tracking standards for QR scans, lead captures, and promo engagement. • Architect and manage GA4 data exports into BigQuery, building robust models that join event data with account, venue, and subscription datasets. • Integrate data from diverse sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to create a unified view of the consumer journey. • Develop reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance. • Evaluate and deploy reporting automation tools such as Looker Studio Pro, AgencyAnalytics, or Whatagraph to enhance scalability. • Establish data governance and access control protocols to ensure secure, account-specific reporting views. • Partner with product and engineering teams to ensure tracking requirements are seamlessly integrated into the development lifecycle. • Translate complex analytics into actionable business insights for internal stakeholders, venues, and brand partners. • Maintain comprehensive documentation including tracking plans, data dictionaries, and architectural workflows.

• Design and implement a multi-tier SaaS reporting infrastructure to support diverse client levels and brand campaign requirements. • Lead the GA4 and Google Tag Manager strategy, overseeing implementation, QA, and the definition of event tracking standards for QR scans, lead captures, and promo engagement. • Architect and manage GA4 data exports into BigQuery, building robust models that join event data with account, venue, and subscription datasets. • Integrate data from diverse sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to create a unified view of the consumer journey. • Develop reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance. • Evaluate and deploy reporting automation tools such as Looker Studio Pro, AgencyAnalytics, or Whatagraph to enhance scalability. • Establish data governance and access control protocols to ensure secure, account-specific reporting views. • Partner with product and engineering teams to ensure tracking requirements are seamlessly integrated into the development lifecycle. • Translate complex analytics into actionable business insights for internal stakeholders, venues, and brand partners. • Maintain comprehensive documentation including tracking plans, data dictionaries, and architectural workflows.

• Design and implement a multi-tier SaaS reporting infrastructure to support diverse client levels and brand campaign requirements. • Lead the GA4 and Google Tag Manager strategy, overseeing implementation, QA, and the definition of event tracking standards for QR scans, lead captures, and promo engagement. • Architect and manage GA4 data exports into BigQuery, building robust models that join event data with account, venue, and subscription datasets. • Integrate data from diverse sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to create a unified view of the consumer journey. • Develop reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance. • Evaluate and deploy reporting automation tools such as Looker Studio Pro, AgencyAnalytics, or Whatagraph to enhance scalability. • Establish data governance and access control protocols to ensure secure, account-specific reporting views. • Partner with product and engineering teams to ensure tracking requirements are seamlessly integrated into the development lifecycle. • Translate complex analytics into actionable business insights for internal stakeholders, venues, and brand partners. • Maintain comprehensive documentation including tracking plans, data dictionaries, and architectural workflows.

• Design and implement a multi-tier SaaS reporting infrastructure to support diverse client levels and brand campaign requirements. • Lead the GA4 and Google Tag Manager strategy, overseeing implementation, QA, and the definition of event tracking standards for QR scans, lead captures, and promo engagement. • Architect and manage GA4 data exports into BigQuery, building robust models that join event data with account, venue, and subscription datasets. • Integrate data from diverse sources including Sanity CMS, Mailchimp, SMS platforms, and POS systems to create a unified view of the consumer journey. • Develop reusable reporting templates and automated dashboards for client recaps, monthly summaries, and real-time campaign performance. • Evaluate and deploy reporting automation tools such as Looker Studio Pro, AgencyAnalytics, or Whatagraph to enhance scalability. • Establish data governance and access control protocols to ensure secure, account-specific reporting views. • Partner with product and engineering teams to ensure tracking requirements are seamlessly integrated into the development lifecycle. • Translate complex analytics into actionable business insights for internal stakeholders, venues, and brand partners. • Maintain comprehensive documentation including tracking plans, data dictionaries, and architectural workflows.