• Lead go-to-market strategy and sales enablement for GitLab's pricing and packaging across our product portfolio, creating messaging frameworks, sales plays, and guidance that help sales teams navigate pricing conversations across self-serve, sales-assisted, and enterprise segments. • Develop and own the narrative for GitLab's pricing philosophy and positioning for different monetization actions, turning pricing structures into simple, differentiated messaging that supports customer purchasing decisions. • Lead launch readiness for pricing and packaging updates, including sales training, sales and customer communications, and coordination with website and marketing journey updates so pricing changes are clear, consistent, and easy to adopt. • Track and analyze pricing performance post-launch using adoption metrics, customer feedback, and sales insights, and turn those findings into actionable recommendations for product, monetization, and finance partners. • Create and maintain high-impact enablement for pricing conversations, such as pricing playbooks, tier differentiation guides, deal and objection-handling frameworks, competitive pricing narratives, ROI and total cost of ownership assets, and interactive sales tools, including pricing calculators, designed to shorten sales cycles and reduce friction at the point of purchase. • Spend approximately 50% of your time engaged directly with customers and sales teams, attending calls and meetings to gather first-hand insights on pricing objections, deal dynamics, and what's resonating or breaking down in the field — then translating those insights directly into better enablement. • Build external thought leadership on platform economics, consumption models, and transparent, value-based pricing through content, webinars, and speaking opportunities. • Lead cross-functional programs to improve how we communicate and operationalize pricing and packaging, and share best practices with other Product Marketing Managers to raise the quality and consistency of commercial messaging.

• Design and operate AI-driven prospecting workflows that identify and engage high-fit accounts at scale • Build automated, personalized outreach sequences using LLM-powered tooling (e.g. Clay, Apollo, or equivalent) • Develop and maintain lead scoring models that incorporate product signals, firmographic data, and engagement patterns • Architect and maintain enrichment pipelines that keep our ICP data fresh, accurate, and actionable • Integrate data sources across our GTM stack (CRM, MAP, intent data, product telemetry) into a unified view • Partner with Engineering to expose product usage signals to the GTM stack in near-real-time • Identify and instrument PLG signals within the product (activation events, usage thresholds, expansion triggers) • Build automated workflows that route PLG signals to the right Sales motion at the right time • Collaborate with Product Management to define and operationalize the product-qualified lead (PQL) framework • Create dashboards and reporting that give Sales and Marketing visibility into pipeline health driven by product signals • Own the PLG tooling stack end-to-end — selecting, implementing, and managing the tools that power free trial infrastructure, onboarding instrumentation, activation tracking, and self-serve conversion • Document systems, workflows, and data models to ensure maintainability and knowledge transfer • Partner with Sales leadership on territory and account planning powered by data

• Onboarding & Ramp Acceleration: Own the end-to-end onboarding journey for BDRs, AEs, CSMs, and RevOps hires, with explicit ramp milestones and measurable graduation criteria. • Design and deliver structured, role-specific onboarding programs in partnership with Sales Leadership, Product, and Marketing to ensure new hires get timely product, messaging, and process training. • Run certification checkpoints that gate reps into live pipeline only when they've demonstrated competency, not just attendance. • Continuously analyze ramp data to identify where new hires get stuck and remove those bottlenecks. • Ongoing Training & Productivity: Partner with Sales Leadership to define competencies by role and segment, then build recurring training and coaching programs targeted at the skills that correlate with quota attainment, including discovery, objection handling, ERP product depth, value-based selling, and expansion motions. • Coordinate internal certifications and progression programs to develop a continuous learning culture. • Coach managers on how to lead with enablement in mind and support their team's development. • Collaborate with Customer Success to ensure consistent messaging and lifecycle engagement across the full customer journey. • Process, Playbooks & Tooling in Service of Productivity: Own the playbooks, SOPs, and CRM/tooling workflows that reps actually use day-to-day. • Keep them tight, current, and easy to find. Sunset what isn't being used. • Lead enablement initiatives around major operational or platform changes (CRM, AI tooling, pricing, packaging, product releases) and reinforce wins and process changes through lightweight, ad-hoc communications when there's a meaningful change to land. • Partner with stakeholders across departments to ensure new processes are fully adopted and consistently applied. • Measurement & Optimization: Define and track success metrics for enablement programs, including time-to-productivity, quota attainment and sales velocity, expansion revenue influenced, adoption of processes and tools, and content engagement and influence on closed-won revenue. • Report on enablement effectiveness to GTM leadership and continuously iterate based on feedback and outcomes.

Title: Product Marketing Coordinator (Contract) | Overwatch | Irvine, CA or Remote Location: Irvine United States Job Description: Team Name: Marketing Job Title: Product Marketing Coordinator (Contract) | Overwatch | Irvine, CA or Remote Requisition ID: R027424 Job Description: We're looking for a Product Marketing Coordinator to support the Overwatch Product Marketing team on a fixed‑term engagement, working across seasonal campaigns, tentpole launches, and live service initiatives. This is a highly cross-functional role focused on execution, coordination, and operational excellence. You'll partner closely with Product Marketing Managers and teams across Brand, Social, PR, Influencer, and Paid Media to help bring campaigns to life and ensure everything runs smoothly from planning through launch. This role is ideal for someone who is detail-oriented, proactive, and thrives in a fast-paced environment, with a passion for gaming and live service marketing. NOTE: This is a temporary position through October 15, 2026. The candidate will ideally be based in Irvine; however, remote candidates within the United States will also be considered. Responsibilities - Support the execution of go-to-market campaigns for Overwatch seasonal content and major tentpole moments. - Coordinate cross-functional deliverables across Brand, PR, Social, Influencer, and Paid Media teams. - Track timelines, asset pipelines, and key milestones to ensure campaigns launch on time. - Assist in building marketing briefs, messaging documents, and campaign trackers. - Maintain internal documentation, including calendars, trackers, and campaign recaps. - Help organize campaign reviews, approvals, and stakeholder communications. - Support reporting efforts by compiling performance metrics and campaign results. Minimum Qualifications - 1+ years of experience in marketing, project coordination, or related roles. - Strong organizational skills, high attention to detail, and strong follow-through - Excellent written and verbal communication skills. - Comfortable working cross-functionally in a collaborative team environment. - Proficiency in tools like Microsoft PowerPoint and project management tools (e.g., Monday.com, Airtable, etc.). - Passion for gaming; familiarity with Overwatch or live service games. Your Platform Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net, Xbox, PlayStation, Nintendo Switch, iOS, and Android. Our World Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet! Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners. We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all the qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. Rewards We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including: - Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance; - 401(k) with Company match, tuition reimbursement, charitable donation matching; - Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave; - Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others; - If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance. Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/. In the U.S., the standard base pay range for this role is $21.63 - $40.02 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role's range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.