AI & Analytics for today’s business challenges.
Manager/Sr. Manager – Customer, Digital Marketing Analytics
Location
Canada
Posted
66 days ago
Salary
0
Seniority
Senior
Job Description
Manager/Sr. Manager – Customer, Digital Marketing Analytics
Tiger Analytics
- Perform deep-dive analysis on digital/web and business data to generate actionable insights - Deliver quick turnaround analysis to support fast-paced business decision-making - Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities - Drive use cases across Retail, Marketing, and Customer Analytics - Translate complex data into clear, compelling narratives and executive-ready presentations - Partner with cross-functional teams including Marketing, Product, and Business stakeholders - Design, develop, and track KPIs, dashboards, and performance metrics - Support Marketing in campaign planning, A/B testing, and performance measurement - Identify trends, patterns, and anomalies in large datasets to support strategic decisions - Ensure data accuracy, consistency, and robust quality checks across all analyses - Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy - Align data and analytics initiatives with the overall marketing vision and roadmap - Define and drive the analytics development roadmap in collaboration with technical teams
Job Requirements
- 8–14 years of experience in Business/Digital Analytics, with a strong focus on Customer & Marketing Analytics within the Retail (Grocery preferred) domain
- Strong expertise in Retail, Digital Marketing, Campaign Design, and Marketing Performance Measurement, including exposure to AI/ML-driven campaigns
- Robust techno-functional skillset with experience in digital transformation and strategy consulting
- Strong proficiency in SQL, along with experience in data visualisation tools such as Power BI or Tableau
- Familiarity with web analytics tools (e.g., Google Analytics) and working knowledge of Python or R
- Proven ability to analyse large, complex datasets, generate insights, and translate them into actionable business recommendations
- Exceptional storytelling and communication skills, with the ability to present insights to senior and non-technical stakeholders
- Strong problem-solving skills with the ability to navigate ambiguity and work in fast-paced, quick turnaround environments
- Demonstrated ability to collaborate cross-functionally, manage multiple priorities, and influence stakeholders with strong executive presence
Benefits
- Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.
- Tiger Analytics provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, national origin, ancestry, marital status, protected veteran status, disability status, or any other basis as protected by federal, state, or local law.***
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