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Senior CRO
Location
Brazil
Posted
90 days ago
Salary
0
Seniority
Senior
No structured requirement data.
Job Description
Senior CRO
Solutis
Role Description Responsável por transformar dados em hipóteses de melhoria e resultados de negócio. O CRO atuará diretamente na otimização da jornada do usuário no site da Serasa Experian, utilizando o ecossistema Adobe para realizar testes e melhorar a geração de leads. Qualifications - Especialista em ecossistema Adobe (Mandatório): domínio avançado de Adobe Target, Adobe Analytics, Adobe Launch e Adobe Experience Manager (AEM). - Data-driven: habilidade em interpretar dados quantitativos e qualitativos para gerar insights. - Ferramentas de análise (Desejável): conhecimento em HotJar, Microsoft Clarity, Google Analytics e GTM. - Visão de performance: experiência com Landing Pages focadas em geração de leads. Requirements - Metodologia de experimentação: planejar e executar ciclos de testes contínuos (Testes A/B, A/B/n e Multivariados) para validar hipóteses de melhoria de conversão. - Análise de comportamento: monitorar e reportar o comportamento do usuário via mapas de calor e gravações de sessão para identificar ruídos no funil. - Otimização de páginas: construir e otimizar Landing Pages de alta performance utilizando os recursos do Adobe Experience Manager (AEM). - Report de resultados: apresentar análises claras de resultados e impacto das otimizações para stakeholders.
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