• Develop and execute comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and TikTok. • Create, curate, and schedule engaging content, including text, images, and short-form videos, that aligns with our brand voice and objectives. • Monitor and respond to comments, messages, and mentions to foster a positive online community and address user feedback. • Track and analyze key performance metrics (e.g., reach, engagement, conversions) to assess campaign effectiveness and refine strategies. • Stay informed about social media trends, platform updates, and best practices to ensure our campaigns remain innovative and effective. • Collaborate with designers, content creators, and other team members to ensure cohesive and high-quality social media content. • Develop and manage social media advertising campaigns to maximize engagement and conversion rates.