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Technical SEO, Analytics – Mobility
Location
Mexico
Posted
41 days ago
Salary
0
Seniority
Senior
Job Description
Technical SEO, Analytics – Mobility
S&P Global
• SEO-Driven Content Strategy: Own and execute a technical, data-driven SEO content strategy to grow organic traffic, engagement, and lead conversion across key digital web assets. Supporting both organic and paid acquisition channels. • Technical & On-Page SEO Optimization: Conduct keyword research, search intent mapping, and competitive analysis to inform content creation and optimization. Apply technical SEO best practices (crawlability, internal linking, metadata, structured content) to improve rankings and visibility for priority industry topics. • Conversion Rate Optimization (CRO): Improve content-driven conversion performance by optimizing page structure, CTAs, and user flows. Collaborate with design, web, and marketing operations teams to align content with UX and conversion best practices. • Performance Analysis & Continuous Improvement: Analyze page-level and site-wide performance metrics—including traffic, rankings, engagement, and conversion rates—across evergreen, campaign, and product content. Use testing frameworks (A/B testing, heatmaps, session recordings) to drive iterative improvements. • Content Architecture & Information Design: Enhance content taxonomy, internal linking strategies, and information architecture to support both SEO performance and intuitive user navigation—ensuring clear paths from discovery to conversion. • Cross-Functional Collaboration: Work closely with team leads from growth marketing, product marketing, paid media, web development, and analytics teams to balance competing priorities while aligning content execution with broader revenue and pipeline goals.
Job Requirements
- 3+ years of experience in SEO, technical content optimization, or growth-focused content roles
- Strong hands-on experience with on-page and technical SEO tools (Google Search Console, Ahrefs/SEMrush, Screaming Frog)
- Experience analyzing and optimizing content using performance and conversion metrics
- Familiarity with CRO tools such as A/B testing platforms, heatmaps, and session recordings (e.g., Hotjar, Crazy Egg)
- Experience working with AEM Edge Delivery or similar enterprise CMS platforms (preferred)
- Strong understanding of UX, information architecture, and content-led digital experience design (preferred)
- Proficiency with analytics and reporting tools (Google Analytics, Looker, or similar) (preferred)
- Excellent written communication skills with a focus on clarity, structure, and performance impact.
- Right to Work Requirements: This role is limited to persons with indefinite right to work in Mexico.
Benefits
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in-class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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