• Investigate and reconcile data across Recharge (subscription management), Shopify (ecommerce), Klaviyo (email/SMS), Source Medium (analytics reporting), Snowflake (warehouse), and paid ad platforms (Meta, Google) • Surface data quality problems proactively. The current environment has known discrepancies across platforms that require investigation and resolution. • Build cohort level retention and LTV analysis from raw transactional data, segmented by acquisition channel, subscriber tier, and plan type • Develop and maintain a channel level payback model connecting acquisition costs to downstream subscription revenue, churn, and lifetime value • Support financial model updates by providing clean, segmented inputs (tier weighted COGS, gift vs paid subscriber separation, adjusted churn rates) • Validate and extend the existing Snowflake ETL pipeline from Recharge, backfill historical data where gaps exist, and work toward a single source of truth • Produce channel level performance reporting for recurring business reviews and leadership reporting packages. • Support A/B test design and statistical analysis for landing pages, email flows, and ad creative.

• Investigate and reconcile data across platforms • Build cohort level retention and LTV analysis • Develop and maintain channel level payback model • Validate and extend existing Snowflake ETL pipeline • Produce channel level performance reporting • Support A/B test design and statistical analysis

Role Description Responsável por planejar e executar as ações de comunicação dos eventos com base nas diretrizes estratégicas definidas pela direção e pelo cliente, garantindo consistência de marca, organização das entregas e qualidade na divulgação. Qualifications - Formação em Comunicação Social, Marketing ou áreas relacionadas - Experiência prévia em planejar e executar ações de comunicação em eventos Requirements - Planejamento e execução de comunicação e marketing - Coordenação e aplicação da identidade visual em eventos - Organização de demandas junto à equipe de design - Criação e atualização de materiais institucionais - Apresentações comerciais e peças de divulgação - Interface com a área operacional para produção de comunicação visual - Planejamento e execução de campanhas de e-mail e marketing - Atuação como ponto de contato e suporte para a assessoria de imprensa Company Description

• Own the LTV Forecast: take full ownership of the core predictive model, keeping it stable, monitored, and optimized so every marketing dollar is backed by accurate data. • Scale New Products: lead the development and launch of forecasting models for upcoming products and experimental projects from the ground up. • Ad-hoc & Deep-dive Analytics: answer urgent business questions, investigate anomalies, and share actionable insights to optimize campaigns. • Automation & Data Quality: partner with Data Engineers to improve pipelines, automate analytics, and ensure our data is high quality. • Document Methodology: maintain clear documentation of our models and logic.