• Inbound Lead Qualification: follow-up on inbound inquiries and high-quality leads from marketing campaigns with the goal of securing an initial discovery meeting with a prospect • Outbound Lead Generation: Use marketing sequences to implement multi-channel outreach campaigns (email, phone calls, LinkedIn messages, video messages) to engage prospects. • Prospecting: Identify and research target accounts and contacts using various tools (e.g., CRM, LinkedIn Sales Navigator, industry databases, company websites) independently and in partnership with the RVPs and CSRs as part of broader Account-Based Marketing (ABM) approach. • Lead Qualification: Use established qualification frameworks (e.g., BANT) to assess lead quality and readiness for sales engagement. • Schedule & Hand-off: Schedule qualified meetings/demos for Sales RVPs. Provide comprehensive and accurate hand-off notes to RVPs, including prospect background, pain points, and agreed-upon next steps. • CRM Management: Maintain accurate and up-to-date records of all prospecting activities, communications, and lead status within the CRM system (e.g., Salesforce, HubSpot). • Other responsibilities as assigned.

• Identify, engage, and close new advertiser relationships across high-growth verticals • Build and manage a robust sales pipeline through outbound prospecting, networking, and market research • Own the full demand-side sales cycle, including prospecting, needs analysis, value positioning, pricing strategy, negotiation, and contract execution • Act as a strategic advisor to advertisers by understanding their KPIs and growth objectives and aligning AdAction's rewarded solutions to their goals • Partner closely with internal teams including Account Management, Solutions, and Marketing to ensure successful onboarding, launches, and long-term partner success • Maintain a strong understanding of advertiser funnels, optimization levers, and performance metrics such as CPA, ROAS, retention, conversion rate, quality scores, and incremental lift • Track market trends, competitive activity, and emerging opportunities to inform vertical expansion and product strategy • Represent AdAction at industry events, conferences, and client meetings • Maintain accurate pipeline reporting and revenue forecasting in the CRM • Contribute senior-level input to advertiser strategy, market positioning, and future product development

• Originate new sales of Workhorse commercial vehicles within an assigned geographic territory • Develop and execute regional sales strategies to meet or exceed revenue and unit sales targets • Identify, qualify, and pursue new business opportunities across fleet, commercial, and enterprise customers • Manage the full sales lifecycle, including prospecting, product demonstrations, pricing discussions, negotiations, and contract execution • Build and maintain strong relationships with customers, dealers, partners, and internal stakeholders • Serve as the primary point of contact for customers throughout the sales process and initial delivery phase • Collaborate closely with internal teams including Operations, Manufacturing, Finance, and Customer Support to ensure successful order fulfillment • Maintain an accurate and up-to-date sales pipeline using CRM tools • Monitor regional market trends, competitive activity, and customer needs to inform sales strategy • Represent Workhorse at industry events, trade shows, and customer meetings as needed • Provide regular sales forecasts, activity reports, and updates to sales leadership

• Proactively identify and pursue net-new enterprise opportunities within the top 150 medium-duty fleets and channel partner worlds • Own assigned enterprise accounts and opportunities from prospecting through deal development and close • Support the VP of Enterprise Sales & BD on priority deals by driving deal strategy, customer engagement, and follow-through • Conduct executive-level discovery with fleet leaders and senior stakeholders • Manage complex, multi-threaded sales cycles with long timelines and high deal values • Create and deliver high-quality PowerPoint presentations for executive meetings, steering committees, and final decision sessions • Build Excel-based models, pricing analyses, and business cases to support enterprise sales conversations in partnership with Workhorse FP&A • Translate fleet operational data and vehicle economics into clear, compelling value propositions • Coordinate internal stakeholders (finance, legal, operations, product) to advance deals toward close • Work closely with the Director of Upfitter and Dealer Partners to align enterprise pursuits with upfitter, body builder, and dealer relationships • Participate in joint selling efforts with channel partners on strategic enterprise accounts • Leverage partner relationships to improve deal velocity, solution fit, and customer confidence • Support the identification of partnership-driven opportunities that expand enterprise pipeline • Develop targeted account plans for assigned enterprise prospects, including stakeholder mapping and pursuit strategy • Maintain working knowledge of medium-duty fleet procurement cycles, vehicle configurations and requirements, and upfitting workflows • Represent the company in customer meetings, industry events, and partner engagements as needed • Collaborate with internal teams to ensure enterprise deals are well-scoped, executable, and scalable • Provide customer and market feedback to inform sales strategy and product direction • Contribute to the evolution of enterprise sales playbooks, templates, and best practices