Job Description
Adtech Developer
Kylafood
• Utilize your in-depth understanding of ad-serving technologies, including VAST, VPAID, Header Bidding, IO/PMP, and other relevant AdTech stacks, to optimize our advertising infrastructure and ensure seamless ad delivery. • Collaborate with our development team to integrate and configure publishers and demand partners effectively within our Springserve Ad server. • Work directly with demand partners to troubleshoot and resolve any issues related to request bid and fill rate optimization, ensuring smooth and efficient ad delivery. • Configure supply and demand VAST tags, manage tags efficiently, and troubleshoot any related issues to provide a seamless ad experience for our users. • Analyze ad performance trends and adjust targeting rules, floor prices, and other campaign parameters to optimize advertising outcomes. • Use your expertise in Chrome Dev Tools to validate and troubleshoot player ad performance, ensuring a seamless and engaging ad experience. • Execute various activities required to run successful advertising campaigns, including campaign setup, targeting, pacing, and optimization. • Collaborate with the team to explore and leverage additional ad-serving platforms, such as Google Ad Manager, to enhance our ad operations.
Job Requirements
- Proven experience and a deep understanding of ad-serving technologies, including VAST, VPAID, Header Bidding, IO/PMP, and other relevant AdTech stacks.
- Previous experience working in a developer capacity within a demand-side or supply-side role, configuring and optimizing advertising setups.
- Familiarity with Springserve Ad server and the ability to effectively configure publishers and demand partners within the platform.
- Strong troubleshooting skills and the ability to collaborate directly with demand partners to resolve issues related to request bid and fill rate optimization.
- Proficiency in configuring supply and demand VAST tags, managing tags efficiently, and troubleshooting any tag-related issues.
- Analytical mindset with the ability to analyze ad performance trends and make data-driven adjustments to targeting rules, floor prices, and other campaign parameters.
- Experience using Chrome Dev Tools to validate and troubleshoot player ad performance.
- Familiarity with additional ad-serving platforms such as Google Ad Manager is a plus.
- Excellent problem-solving skills, attention to detail, and ability to thrive in a fast-paced, deadline-driven environment.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
Benefits
- Solid, competitive salary
- Work in multilingual, multinational and multicultural environment on international projects
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