• Define and drive FLiiP's content strategy across all channels and funnel stages, including editorial calendars, content pillars, and messaging frameworks aligned with GTM priorities and ICP targeting • Partner with Product and PMM to plan and execute content for every product launch, from announcement copy and feature pages to email sequences and social campaigns • Own the copy and content strategy for marketing landing pages, writing, testing, and iterating on messaging, CTAs, and positioning to improve conversion rates across paid and organic traffic • Manage FLiiP's content engine end-to-end, from ideation to distribution, across awareness, pipeline, and retention stages • Create compelling content across blog posts, LinkedIn, video scripts, customer stories, guides, email sequences, and sales enablement, adapting tone and format to audience and channel • Launch content campaigns with clear hypotheses and measurable goals, analyze performance, extract learnings, and move in sprints, not just calendars • Manage and update FLiiP's marketing website and blog (WordPress), including content publishing, page layout, SEO optimization, and HubSpot integrations for forms and automation • Own SEO and AEO strategy, optimize content for both traditional search and AI-powered answer engines (ChatGPT, Perplexity, Google AI Overviews), ensuring FLiiP appears in the answers and citations that buyers are increasingly relying on • Conduct keyword and question research to structure content in ways that get picked up by LLMs and answer engines, building long-term discoverability across both search and AI discovery surfaces • Use tools like Claude, ChatGPT, Jasper, Descript, Runway, and Typeframes to scale output without sacrificing quality, and build repeatable AI-augmented workflows • Work closely with design, growth, sales, and product marketing to align messaging and deliver content that moves the needle at every stage of the funnel

• Learn the in's and out's of website content and layout while working with the web's most popular content management system, Wordpress. • Work side-by-side (virtually) with members of the team as well as have solo projects to push your skills. • There will also be opportunities to learn about and explore other aspects of the business that may be of interest to you. • Gain experience, learn about small businesses, get paid.

• Пошук історій про тварин у соцмережах: Instagram, TikTok, Facebook, Reddit. • Комунікація з власниками тварин і проведення інтервʼю. • Планування відео та брифування сценаристів щодо сюжету. • Комунікація з командою для забезпечення високої якості матеріалу.

• Бути овнером контент-напрямку: генерувати ідеї, планувати, створювати та аналізувати контент разом із командою. • Формувати й вести контент-календар, тестувати нові формати та платформи. • Відстежувати тренди в YouTube, media та creator economy й перетворювати їх на гіпотези в контент-стратегії. • Разом із Growth Manager створювати та менеджерити SEO-оптимізований контент для сайту (продуктові сторінки, лендинги, блог). • Трекати ключові метрики та оптимізовувати контент на основі даних.