• Develop and execute AI‑enhanced marketing initiatives across performance marketing, lifecycle marketing, social media, and product marketing. • Use AI tools, predictive analytics, and automation to optimise campaigns, identify growth opportunities, and support revenue‑driven objectives. • Ensure consistent, high‑quality brand messaging across all channels, leveraging AI for content generation, testing, and personalisation. • Build and maintain positive relationships with customers, partners, and internal teams. • Assist in managing marketing budgets and ensuring efficient allocation through automated forecasting and performance modelling. • Collaborate with team members and contribute to a positive, values‑driven culture. • Implement a culture of experimentation using A/B testing, machine‑learning insights, and performance dashboards. • Support the development of AI‑powered go‑to‑market strategies that drive product adoption and business growth. • Contribute to marketing strategies that support overall business growth and product adoption. • Optimise existing channels (email, social, website, paid media) using automation, segmentation, and real‑time performance insights. • Stay current with emerging AI marketing technologies and recommend tools that improve efficiency and impact • Other duties as assigned.