• Development and implementation of digital PR strategies focused on building authority for generative search systems • Targeted placement of content in high-quality media, specialist portals and relevant digital ecosystems • Close collaboration with our SEO & GEO teams to design holistic search strategies • Execution of campaigns that generate brand mentions and high-quality backlinks • Analysis, monitoring and reporting of digital PR activities • Advising our clients on the strategic interplay of Digital PR, SEO and GEO • Supporting SEO initiatives where structural authority and external signals are decisive • Actively contributing to the generation of high-quality backlinks and brand mentions for our clients

• Proactively identify, develop, and pitch stories that elevate our brand and leadership in the digital assets ecosystem - covering topics like blockchain innovation, Web3 adoption, DeFi, custody solutions, and market infrastructure. • Build and maintain relationships with tier-one regional media outlets, crypto-native journalists, fintech publications, and influencers. • Position executives and subject matter experts as thought leaders through op-eds, media commentary, events, panels, and industry reports. • Support comms related to regulatory engagement, licensing updates, or policy milestones. • Partner closely with legal, risk, and government affairs to navigate sensitive messaging and issue response. • Monitor regulatory developments and sentiment across jurisdictions to inform communications strategy. • Create content for regional audiences across owned, earned, and social channels - including blog posts, press releases, product updates, and use cases.

• Proactively identify, develop, and pitch stories that elevate our brand • Build and maintain relationships with tier-one regional media outlets • Position executives and subject matter experts as thought leaders • Support comms related to regulatory engagement • Partner closely with legal, risk, and government affairs • Monitor regulatory developments and sentiment across jurisdictions • Create content for regional audiences across owned, earned, and social channels

• Proactively identify, develop, and pitch stories that elevate our brand and leadership in the digital assets ecosystem - covering topics like blockchain innovation, Web3 adoption, DeFi, custody solutions, and market infrastructure • Build and maintain relationships with tier-one regional media outlets, crypto-native journalists, fintech publications, and influencers • Position executives and subject matter experts as thought leaders through op-eds, media commentary, events, panels, and industry reports • Support comms related to regulatory engagement, licensing updates, or policy milestones • Partner closely with legal, risk, and government affairs to navigate sensitive messaging and issue response • Monitor regulatory developments and sentiment across jurisdictions to inform communications strategy • Create content for regional audiences across owned, earned, and social channels - including blog posts, press releases, product updates, and used cases