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Bringing real world currency to the blockchain.
Growth & Performance Marketing Manager
Location
Ireland
Posted
90 days ago
Salary
0
Seniority
Senior
Job Description
Growth & Performance Marketing Manager
Tether.to
• Develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn etc.) • Drive customer acquisition through targeted campaigns, continuously refining strategies to maximize ROI • Manage media spend efficiently to ensure cost-effective conversions • Work with cross-functional teams and stakeholders (product, creative, operation) to align marketing efforts with business goals • Analyze and report on campaign performance, providing actionable insights for continuous improvement • Leverage A/B testing, audience segmentation, and funnel optimization techniques to enhance performance • Stay up-to-date with the latest trends, tools, and best practices in performance marketing and growth hacking
Job Requirements
- 5+ years of experience in performance marketing, growth marketing, or a similar role
- Proven experience scaling customer acquisition for AI, and financial products.
- Strong analytical and technical skills, with hands-on experience in ad platforms, tracking tools, and attribution models
- Proven experience in managing ad budgets effectively to maximize ROI and drive growth
- Strong familiarity with tools such as Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms
- Ability to plan, execute, and scale campaigns efficiently to drive acquisition and retention
- Strong problem-solving skills and a results-driven mindset.
Benefits
- Flexible working arrangements
- Professional development opportunities
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