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Associate Director, Market Development
Location
United States
Posted
153 days ago
Salary
0
Seniority
Senior
Job Description
Associate Director, Market Development
Orca
• KOL Development: Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives. • Manage Commercial KOL engagement planning and execution at major congresses. • Brand Strategy and Regional Marketing: Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process. • Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management. • Management of regional marketing budget. • Promotional Physician Speaker Bureau: Identification, recruitment, and coaching of KOL speakers. • Vendor selection and management. • Commercial COE Profiling and Insights: Identify KOL champions and lead KOL-specific scientific education and clinical alignment. • Internal Collaboration to Optimize Launch Readiness: Integration and strategic planning with regional cross-functional team, ensuring effective communication and implementation of Brand tactics.
Job Requirements
- Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing; field-based marketing experience preferred
- Leukemia and/or bone marrow transplant clinical fluency
- Academic center account experience
- Launch experience
- Demonstrated ability to work cross functionally with other teams
- 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD)
- Ability to travel ~50% of the time (will include overnight travel)
Benefits
- Equal opportunity employer
- Celebrating diversity for stronger solutions
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