Why you should apply Customer marketing isn’t taken seriously enough. Too often, it’s treated as support or a case-study factory. It only matters if it impacts pipeline, revenue, and retention. This role is how we prove it. If we say customer proof matters, we’ll show exactly how we use it in renewals, expansion, and live deals — using our own product. We’re building the system that makes that repeatable. We need someone who wants to own it. This role is equal parts thinker and doer. You’ll design how advocacy and proof should work here — and you’ll execute it. You’ll build the systems, activate customer champions, create assets that show up in real revenue conversations, and represent UserEvidence publicly. You’ll report to the VP of Marketing and work closely with Product Marketing, Sales, and Customer Success. We’re only considering applicants based in the United States.

About Lola Blankets: Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, we are redefining what comfort and style mean for the home. Key Responsibilities: Lola Blankets, the creator of the world’s softest blankets, is seeking an Influencer Marketing Manager to lead and optimize the brand’s reach. The role involves strategic management of influencer identification, recruitment, contracting, onboarding, and compensation–in addition to being a thought leader for Lola’s digital marketing efforts broadly. This role will work closely with the Lola Blankets creative and marketing teams to elevate the brand’s influencer marketing strategy. Lola Blankets is a small but growing team – giving lots of opportunity to plug in across functions and grow with the company. Core Responsibilities: - Own Lola’s TikTok influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM - Manage TikTok Shop affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (ex: ShopMy & LTK campaigns) - Own TikTok influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant - Work closely with Performance Marketing to find & source influencers who can create dedicated SparkCode content - Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaigns - Work closely with Head of Brand & Head of Product Development on influencer collaboration product strategy and PR - Be the main point of contact for all TikTok influencers and focus on building relationships with creators (communicate via DMs, email, etc) - Work with Social Media Manager & Community Manager on gifting creators - Work with external vendors to create high caliber influencer & PR package - Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok Qualifications - Bachelor's degree in Marketing, Communications, or a related field - 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development - Experience managing a team - Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales - Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc. - Strong understanding of social media platforms, influencer marketing trends, and best practices - Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders - Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations - Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously - Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends Perks: - 21 days paid vacation + federal holidays (except parts of Thanksgiving 🙂) - Full health benefits - 16 weeks of paid birth parent leave available. 8 weeks non-birth parent leave - 50% off Lola Blankets for friends and family - Opportunities for career growth and leadership roles within Lola Blankets

About Lola Blankets Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. With a devoted community, strong influencer presence, and rapid scale, we are redefining what comfort and style mean for the home. Role Overview Lola Blankets is looking for a Customer Lifecycle Director who will redefine what retention means for a premium, emotionally resonant brand. This is not a conventional “email and SMS” retention role. We’re looking for a leader who understands how to build brand love, loyalty, community, and advocacy — not just automate flows. This person will architect Lola’s full post-purchase journey, combining data, brand storytelling, community-building, and experiential touchpoints. They will partner deeply with the Brand team to create high-value, memorable experiences that turn customers into lifelong advocates and active participants in the Lola universe. In this role, you’ll build what loyalty means for our brand — including the strategy, structure, and launch of a new loyalty program. This role is perfect for someone who has built retention engines at high-growth consumer brands, luxury brands, or top agencies — and who believes loyalty is earned through connection, creativity, and consistency, not just discounts and email triggers. Key Responsibilities: - Own the end-to-end lifecycle strategy, ensuring every stage of the customer journey deepens connection and drives repeat behavior. - Build and launch Lola’s loyalty program, including structure, tiers, benefits, and ongoing engagement. - Lead the retention and loyalty strategy component of our digital products: the website and mobile app. - Partner closely with Brand and Creative to design storytelling moments, VIP touchpoints, and experiential retention initiatives (events, access, exclusive drops). - Develop segmentation, personalization, and analytics frameworks that inform lifecycle strategy and measure LTV, repeat rate, and cohort performance. - Lead lifecycle channels (email, SMS, direct mail) and manage CRM/loyalty tech stack while innovating beyond traditional tactics. - Manage the Sr. Retention Marketing Manager and future retention associates. - Drive cross-functional alignment with Brand, Product, Ecomm, CX, and Paid Media to ensure a unified customer ecosystem. Qualifications: - 7+ years in lifecycle, retention, or loyalty marketing at a high-growth DTC brand, luxury brand, or top-tier agency including 3+ years of management experience. - Direct experience building or operating successful loyalty programs or community-driven customer ecosystems. - Proven ability to create experiential, brand-led retention moments (events, VIP access, exclusive offerings). - Strong collaboration skills with Brand/Creative teams and an ability to blend storytelling with performance. - Strong analytical skills — expertise in segmentation, cohort analysis, and LTV-based strategy. - Track record of owning the lifecycle roadmap and delivering measurable improvements in repeat purchase and retention. Benefits - 21 days paid vacation + most federal holidays - Comprehensive health, dental, and vision coverage. - 16 weeks paid birth parent leave; 8 weeks for non-birth parents - 55% off Lola Blankets for friends and family - Opportunities for career growth and leadership as the company scales

• Support the planning and execution of integrated campaigns (e.g., email, paid, organic social, partner, content, events) • Build and manage campaign timelines, assets, and internal coordination • Track performance, produce reporting dashboards/weekly updates, and share insights • Use results to recommend and implement optimizations (targeting, messaging, channels, landing pages, creative, cadence) • Create and schedule social media content (with a focus on LinkedIn; YouTube where applicable) • Repurpose campaign and product content into short-form social posts • Monitor engagement and recommend ways to improve performance and consistency • Execute the awards program end-to-end (submissions, timelines, asset gathering, internal approvals, follow-up comms) • Maintain an awards calendar and ensure deadlines are met