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Account Based Marketing Manager – EdTech SaaS
Location
United States
Posted
103 days ago
Salary
0
Seniority
Senior
Job Description
Account Based Marketing Manager – EdTech SaaS
Instructure
• Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences. • Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts. • Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement. • Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders. • Manage budgets, timelines, and results while continuously experimenting with new tactics and tools. • Lead and analyze research projects to surface insights that fuel smarter ABM strategies.
Job Requirements
- 5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
- Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
- Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
- Analytical mindset with the ability to interpret data and communicate insights clearly.
- Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
- Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
Benefits
- health insurance
- retirement plans
- paid time off
- flexible work arrangements
- professional development
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