Senior Director, Communications & Brand Narrative Location: Montreal (Province of Quebec, Canada) Marketing Full-time Hybrid The best-kept secret in enterprise AI. Your job is to make sure it doesn't stay that way. Every agentic workflow in the enterprise depends on surfacing the right information at the right moment. That's what Coveo does. We're the AI-powered search and discovery platform behind companies like Intel, Dell, and Abbott - and a recognized Magic Quadrant leader. Here's the problem: not enough of the market knows it. We haven't told our story the way a company at the center of the AI shift should. The customer proof is extraordinary, the product point of view is sharp, and the category is exploding - Gartner launches a new, second Magic Quadrant for AI- Search soon. What's missing is an owner to pull it together into a narrative our market can't ignore. We're putting real money behind it. We’ve just hired tier 1 PR agencies in the US and Canada - and that's only the start. Prove the model in North America, and the plan is to fund the same effort in other geographies. This is a chance to build a global communications function from the ground up, with the investment and executive support to do it.  That's this role. You'll decide what Coveo says to the world, where it says it, and how it sounds - and make sure the right buyers and media hear it.  As our Senior Director, Communications & Brand Narrative, you'll own: - The narrative. Shape a differentiated story connecting our product vision, the market shift, and what our customers achieve - and make it land with enterprise buyers. - A global function, built in stages. Deploy the US and Canada agency budget now, prove what works, then expand into Europe and Australia.  - Getting us on the map. Build the earned-media engine from the ground up - top-tier business and tech press, podcasts, and the channels where our buyers pay attention - and lead the agency partnerships that scale it - Customer storytelling. Turn our marquee customers into compelling, repeatable proof points - not buried case studies, but stories people remember.  - Social and brand voice. Own our social presence and give Coveo a voice that's confident, credible, and worth following.  - Cross-functional narrative leadership. Align marketing, product, and sales behind one story - and arm our executives to tell it well. - The big moments. Drive integrated communications around product launches, Gartner MQs, partnerships, and major announcements.  Here is what will qualify you for the role: - Are genuinely curious about AI and excited to explain how it's reshaping the enterprise. - Are a creative storyteller who can translate complex technology into a narrative people care about. - Have built communications programs - you're energized by a blank canvas, not waiting for a playbook to inherit. - Work fluidly across product, sales, and marketing rather than operating in a “PR” silo. - Can balance strategy with execution - you'll set the vision and get the placements. - Bring deep experience in enterprise B2B technology or SaaS communications, and know how to direct agencies and budget toward real outcomes - not just brief them. What would make you stand out: - A track record of taking a strong-but-underexposed company and meaningfully raising its profile. - Experience launching narratives in emerging or fast-defining categories. - Comfort coaching C-level executives and building thought-leadership platforms. - Range across earned, social, and paid - with an instinct for where attention is moving next. - You move fast - you know trying new things means failing, and you're fine failing quickly because that's how we get better.

• Develop and execute internal communication strategies tailored to advisor needs. • Align messaging with corporate objectives and advisor engagement goals. • Collaborate with leadership to prioritize and schedule communications. • Serve as the operational owner of the advisor communications calendar, ensuring communications are coordinated and executed effectively across departments. • Own the execution of recurring advisor communications, including weekly newsletters, leadership updates, meeting communications, and other advisor-facing messaging. • Coordinate and execute weekly advisor webinar presentations, including agenda development, speaker preparation, content review, logistics, and follow-up communications. • Manage communication timelines and deadlines to ensure initiatives are delivered accurately and on schedule. • Drive communications projects from concept through completion, balancing multiple priorities and stakeholders. • Anticipate communication needs and proactively develop materials supporting advisor teams during periods of change, growth, or critical initiatives. • Create, edit, manage, and distribute high-quality content, including newsletters, announcements, FAQs, talking points, and presentations. • Translate complex financial or operational updates into clear, advisor-friendly language. • Maintain a consistent tone and voice across all advisor-facing materials. • Serve as the primary point of contact between corporate departments (such as Marketing, Compliance, Product, and Operations) and advisor teams. • Facilitate the flow of information and determine the best cadence, channel, and message to ensure advisors are informed of key initiatives, changes, and opportunities. • Gather feedback from advisors and relay insights to corporate stakeholders. • Maintain and enhance a systematic communication approval process. • Evaluate and enhance communication channels (e.g., website, email platforms, CRM) and innovative technology solutions. • Leverage AI tools to increase content speed, ensure consistency, surface new ideas, and streamline recurring communication processes. • Implement best practices for message delivery, frequency, and format. • Monitor communication effectiveness and recommend improvements based on data and feedback. • Support advisor onboarding and ongoing education through communication initiatives. • Coordinate with training and development teams to ensure alignment of messaging. • Promote advisor participation in firm-wide initiatives, events, and programs. • All other duties as assigned.

Role Description Own the Growth: Driving Business Outcomes through 1:1 Communications Join the Comms & Personalization (C&P) team and drive the future of marketing innovation! Our vision is to reinvent how we engage with our customers—delivering highly relevant messages on their preferred channels at the perfect moment to maximize sales, ROI, and operational efficiency, all powered by automation and AI. Reporting to the Manager - 1:1 Comms Growth, you will be a key leader in realizing this vision, taking full ownership of the business growth and sales accountability for your core business portfolios through strategic leadership, data-driven decision-making, performance optimization, and identification of new growth opportunities. What You'll Do - Strategic Targets Ownership: - Collaborate with Marketing and Digital GTM teams to set and drive 1:1 communication targets for your core business portfolios, taking full ownership of sales and growth accountability. - Performance Insights and Optimizations: - Maintain a hands-on watch on all KPIs, clearly articulating the business drivers behind performance shifts (tactics, offers, conversion improvements). - Analyze performance data to identify opportunities, diagnose issues, and translate insights into clear actions and business recommendations. - Partner closely with GTM teams to optimize underperforming areas and turn business priorities into targeted action plans. - Develop and execute outbound and inbound channels orchestration strategies to effectively retarget customers via 1:1 mediums based on web, app, or inbound call behavior. - Portfolio Ownership: - Lead the prioritization of 1:1 communications initiatives within your business area, partnering with Marketing and Channels to determine which campaigns and tactics should move forward based on business outcome and ROI. - Work with Marketing, Product, and Engineering teams to prioritize enabling capabilities and define the roadmap needed to deliver against business needs and maximize value. - Lead your cross-functional stakeholders in effective campaign planning, launching campaigns on time, continuous performance monitoring, insight generation, and data-driven optimization to ensure the team consistently achieves its business goals. - Serve as the primary point of contact for your assigned business area on behalf of the C&P team, managing all requests related to targets, performance, opportunities, and capabilities. - Executive Presentation & Storytelling: - Lead the development and delivery of executive-level, data-driven presentations to articulate key business outcomes, strategic direction, and new growth opportunities to senior leadership through compelling storytelling. Qualifications - 5+ years experience as a business growth strategist with a proven record of driving significant business outcomes. - Proactive owner with an entrepreneurial & continuous improvement mindset, taking full accountability and continuously looking for what works, what does not, and making the necessary changes to drive results. - Deep knowledge and expertise in driving sales and growth across multiple 1:1 comms channels, including email, MMS/RCS, outbound calling, and Push notifications. - Exceptional ability to influence strategy and drive business outcomes with cross-functional (marketing, channels, product, engineering) stakeholders. - Excellent communication skills to articulate business outcomes and strategic direction to senior leadership through compelling, executive-level storytelling. - Experience leading a cross-functional team (e.g., a squad, pod) and working with diverse stakeholders to launch rapid optimizations, A/B tests, and new capabilities to drive portfolio sales outcomes with an agile way of working. - Ability to rapidly build fluency in new platforms, technical concepts, and data environments. Great-to-haves - Experience in the Telco industry and understanding of Telco market dynamics to inform and influence strategy. - Experience working with product & engineering teams to bring new AI capabilities to optimize 1:1 communications, to deliver the right message at the right time. - Experience with Adobe 1:1 platforms, such as Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), and Adobe Campaign Classic (ACC). Benefits - A highly-engaged, dynamic and collaborative environment. - A place that embraces our core values: Spirited teamwork, Courage to innovate, Embrace change, Initiate opportunity, and a Passion for growth. - Opportunities for personal development through training, networking, and career development. - Flexible work styles with the ability to work in and out of the office. - An organization that actively supports you giving back to the community you live in. - An organization that is committed to Diversity & Inclusion exemplified by our diverse, global team member-led resource groups and our commitment to ensuring every team member is valued, recognized, and empowered to thrive in a safe and equitable environment.

• Lead and/or assist in stakeholder training; this includes content development, scheduling, teaching, regularly updating support materials, and writing monthly articles • Assist stakeholders with issues and provide in depth technical information on SharePoint and other tools; understand and troubleshoot permissions as required • Understand, advocate for and manage stakeholder requests – create specifications, manage timelines, edit sites, propose layouts, track and test changes, engage with IT, communicate progress and meeting decisions • Manage the development of new SharePoint features, in partnership with other intranet teams; this includes understanding technical user requirements, UI, governance requirements and launch implications • Develop and track SharePoint metrics regarding usage, engagement, and customer satisfaction • Lead projects associated with our workflow and email metrics tools, which includes meeting monthly with vendors, understanding/tracking licenses, updating training materials, setting up and training stakeholders, testing new releases, developing workflows, communicating regularly with stakeholders, and providing quarterly metrics • Communicate proactively with the Intranet Strategy & Comms Solutions team, IT and stakeholders through email, our Zendesk ticketing system, Zoom, Teams, etc • Investigate new tools and technologies, and manage internal sites and tools for Corporate Communications