Senior Content Designer, Ads Barcelona Hybrid Senior Content Designer (Ads) - Hybrid About the role This is a brilliant opportunity for a Senior Content Designer to join our award-winning CX team and help shape the future of advertising at Skyscanner. You’ll be working on a suite of advertising products that power how brands connect with over 100 million travellers each month. This includes Skyscanner’s Advertising Manager, our internal partner-facing platform, as well as the traveller-facing ad experiences across web and app. You’ll move between crafting UI-content, shaping high-quality outputs in complex flows and defining the underlying systems that generate them, from prompts and schemas to evaluation and optimisation loops. Shaping the content strategy across an evolving ads ecosystem. You’ll play a key role in shaping AI-native content systems, including how content is structured (taxonomies, schemas), generated (prompts, retrieval), and improved (evaluation systems, feedback loops). You’ll help move us from manual content creation to systems that scale quality and performance. What you'll be doing - Crafting clear, effective UX content for complex B2B tools used by advertisers, marketers, and internal teams Design and scale content systems that support reusable, modular ad content across different contexts and audiences - Define content structures, taxonomies, and modular frameworks that enable scalable, reusable content Shaping how advertising content is created, structured, and delivered across both backend systems and frontend experiences - Shaping end-to-end content pipelines (generation → validation → delivery → optimisation) Collaborating closely with Product Designers, Researchers, Data Scientists, Engineers, and Commercial teams to solve complex problems - Balancing traveller needs with advertiser and business goals, ensuring content is useful, relevant, and trustworthy Contributing to experimentation, defining content hypotheses, supporting A/B tests, and using data to iterate - Bringing clarity to complex workflows, data-heavy interfaces, and technical systems through strong content thinking Contributing to evolving our content design systems, patterns, and standards — especially in areas with repeated or scalable patterns - Evolving content design systems, patterns, and standards for AI-native environments About you - Experienced in content design: As a Content Designer, UX Writer or Conversation Designer in a digital product environment. - A systems thinker: You naturally think beyond screens and flows, considering inputs, outputs, rules, and feedback loops — not just the final sentence on the page. - Comfortable with structured content: You’ve designed or worked with modular content systems, reusable patterns, or structured content models that support scale. - Experience with AI-powered experiences: You’ve had exposure to AI-generated content systems, prompts, or pipelines. - Confident across different audiences: You can move between specialist B2B tools and consumer-facing experiences, understanding what each audience needs and why. - Strategic and data-informed: You connect content decisions to user outcomes and business performance, using research, experimentation, and data to guide your thinking. - Collaborative and clear: You’re great at working across disciplines, explaining complex ideas simply, and influencing others with sound rationale rather than volume.

• Produce compelling user-generated content (UGC) that aligns with brand messaging and marketing objectives. • Edit and enhance videos and graphics to maintain high-quality standards across platforms. • Develop content strategies that drive audience engagement and support broader marketing goals. • Build and maintain relationships with US-based content creators and influencers. • Use HubSpot, Google Analytics, and other tools to track content performance and engagement.

• Own and drive Gainsight’s end-to-end content marketing strategy • Build thought leadership content • Partner closely with Growth Marketing, Customer Marketing, and Product Marketing teams • Lead the development and execution of high-impact content programs • Establish and maintain a distinct brand voice • Manage and mentor a small in-house content team • Measure and optimize content performance • Collaborate with senior marketing leadership • Deliver high-quality content support

• Own the strategy behind our organic content machine across YouTube, LinkedIn, TikTok, Instagram, newsletters, community, and long-form media • Audience research and market intelligence • Content ideas, hooks, titles, thumbnails, and creative briefs • Recurring content franchises and editorial themes • Student success story strategy • Quant firm breakdowns, salary reports, recruiting insights, and career content • Organic lead generation from content • Content calendar and production workflow • Performance analysis and iteration • Managing editors, researchers, producers, and contractors as the team grows