• Optimize our lead generation, routing, and conversion systems • Analyze funnel performance, provide data-driven strategic insights to sales leadership and implement prioritized strategies • Analyze sales channel/campaign performance and identify areas for improvement (e.g. A/B messaging, targeting, and sequences) • Create dashboards and reporting systems to track KPIs, such as acquisition, conversion, activation, and revenue using Salesforce, G-sheets or Snowflake • Support day-to-day management of tools across the sales tech stack (e.g., CRM, sequencing platforms, data providers, analytics platforms), build workflows and automations and be first to troubleshoot issues • Collaborate with sales reps and managers to gather feedback and improve workflows • Research and leverage new tools, trends, and AI solutions to enhance sales team performance

• Design and develop multi-modal learning experiences—including ILT, VILT, e-learning modules, and reference guides—tailored to sales teams at varying levels of experience and tenure • Build and manage a structured sales enablement program that supports onboarding, product launches, and ongoing skill development across the sales organization • Partner with Product, Marketing, and Sales leadership to translate product updates, competitive changes, and market shifts into clear, actionable training content • Track and report on learner engagement, training completion, and program effectiveness, using data and feedback to continuously improve content and delivery • Facilitate live and virtual training sessions, coordinating logistics and ensuring every session is focused, engaging, and outcome-driven • Manage and maintain training content within the Learning Management System (LMS), keeping materials organisiert, current, and easily accessible • Identify performance gaps and design targeted solutions that directly improve sales readiness, product knowledge, and revenue impact.

• Support the execution of Caravel's sales and marketing programs, ensuring the GTM team has the materials, resources, and assets needed to support client engagements. • Serve as the primary point of contact for Caravel's GTM team on all material and asset requests, triaging and prioritizing based on pipeline activity and business impact. • Produce and maintain a comprehensive library of sales materials including vertical datasheets, pitch decks, proposal templates, and client-facing presentations. • Customize presentations and materials to support specific client engagements and opportunities, ensuring accuracy and brand consistency across all deliverables. • Coordinate client reference marketing across the Caravel marketing calendar. • Proactively identify gaps in the sales material library and work with the Director of Marketing Strategy to address them before they impact the GTM team's effectiveness. • Ensure all GTM-facing materials reflect current messaging, positioning, and solution areas across Caravel's vertical markets. • Manage and maintain Caravel's brand asset library, including logos, templates, imagery, and brand guidelines, ensuring all assets are current, accessible, organized, and properly versioned. • Coordinate design and production needs, managing timelines and deliverables to ensure materials are delivered on time and on brand. • Manage the day-to-day execution of Caravel's NetSuite co-marketing requirements, including asset submissions, portal management, and compliance with alliance marketing guidelines. • Maintain accurate and up-to-date project tracking within established project management systems, ensuring active initiatives, timelines, and deliverables are visible to the broader team.

• Providing assessments and analytics in the development of sales territories and deployment of Account Executives • Facilitating the creation of the go-to-market organizational structure and related sales framework to enhance overall sales productivity. • Collaborating with sales, product, and finance teams to transform business strategies into actionable sales plans and allocate quotas effectively. • Partnering with sales and product leaders to develop an operational plan and deploy quotas to our sellers. • Coordinating forecasting, planning, budgeting, quoting, and order processing within the sales organization, ensuring exceptional quality, accuracy, and consistency throughout. • Partnering with Akamai's Tools & Reporting teams to implement and leverage sales enabling platforms/tools