• Conduct outbound outreach to prospective international students interested in studying in Canada. • Engage with education agents, partners, and institutional stakeholders. • Generate and qualify leads through phone, email, WhatsApp, and CRM-based outreach. • Book consultations and application meetings for admissions teams. • Guide prospective students through early-stage application and enrollment processes. • Maintain accurate CRM records and track applicant pipelines. • Meet KPIs related to outreach volume, conversions, and enrolled student targets. • Stay up to date with Canadian education requirements, visa processes, and institution offerings. • Collaborate with admissions and marketing teams to optimize conversion rates.

• Consistently achieve and surpass sales targets set by the Company. • Deliver compelling presentations to prospects and customers, demonstrating MAPEI’s value and solutions. • Establish and strengthen relationships with key decision-makers to drive customer loyalty and retention. • Drive sales growth through applicators and distribution channels. • Lead contractor/distributor training on product knowledge, innovations, and field trials. • Capture and relay customer insights to support product development and enhancements. • Maintain detailed and accurate records of customers, projects, and sales activities in MAPEI's CRM (D365). • Identify and propose tailored MAPEI solutions to meet specific customer needs. • Build and sustain a strong pipeline of potential customers through strategic prospecting. • Gather and analyze market intelligence to inform competitive strategy and product innovation. • Represent MAPEI at industry trade shows, including ICRI, SWRI, and ACI events, as well as key networking and customer meetings to enhance brand presence. • Maintain a safe workspace, adhering to all safety and quality standards. • Perform other duties as required.

• Execute national chain strategy across zone retail partners, ensuring alignment with broader sales and organizational goals • Establish annual objectives, KPI’s, and priorities for the Strategic Account team • Oversee and manage zone chain budgets, including resource allocation • Manage P&L responsibilities as directed by the Zone Vice President • Translate national initiatives into actionable zone plans • Drive alignment with distributor growth teams on chain priorities • Represent Sapporo at the highest levels of retail and distributor chain organizations, fostering strong relationships • Clearly communicate Sapporo’s retail strategy to key distributor chain leadership and organizations • Lead, coach, and develop Strategic Account Managers, building a high performing team • Set performance expectations and drive accountability with team through clear KPIs and consistent follow-up • Ensure consistent execution of brand and channel strategies • Partner cross-functionally with Distributor Growth teams, Sales Operations, and Marketing on chain programs • Align promotional and pricing strategies with Revenue Management team to maximize profitability and growth • Serve as senior commercial liaison between Brand team, distributors, and retail partners • Collaborate with Demand Planning team to forecast and communicate needs for upcoming programing and initiatives

• Develop and execute a strategic regional sales plan to exceed targets. • Build strong, lasting relationships with veterinary practices and key decision-makers. • Conduct engaging in-person and virtual meetings to promote and train on our product offerings. • Collaborate with marketing and product teams on campaigns and launches. • Analyse sales data and customer feedback to identify growth opportunities. • Educate internal teams to drive cross-selling success. • Stay ahead of industry trends and competitor activity.