• Achieve business objectives for assigned territory (for example, penetration of account with product/solution/service offerings) • Responsibilities includes clinical product positioning, product presentations, and leading clinical discussions • Will guide the development and execution of strategic account plans to ensure achievement of assigned business goals and budgets • Develops, builds and cultivates long-term relationships with key management within the customer organization • Assists management in devising sales plans and strategies, develop forecasts, budgets and operating plans for product sales channels • Ensures Account Executives are knowledgeable on XP Women’s Health Products to drive business • Travel up to 70% or average of up to 3-4 days per week

• Independent responsibility for managing and providing qualified consulting to existing customers within the assigned sales territory • Active new customer acquisition and targeted approach to existing customers in connection with product launches and sales initiatives • Systematic expansion of the opportunity pipeline through identification and development of profitable projects • Scaling successful reference projects to achieve sustainable revenue growth • Continuous market and competitor analysis to identify opportunities and trends • Close, cross-functional collaboration with internal stakeholders (particularly Marketing, Application Engineering and Channel Management)

• Developing and strengthening relationships with existing customers to drive sales growth through consultative selling • Leading business discussions, product listing proposals, and commercial negotiations with retail headquarters • Identifying and developing new sales channels and new customer accounts • Planning and executing shelf placement proposals, catalog listings, promotional programs, and in-store merchandising initiatives • Utilizing market intelligence, POS data, and other sales data to generate insights and prepare customer-facing proposals and presentation materials • Collaborating cross-functionally with internal stakeholders to ensure effective execution of sales strategies

• Develop, execute, and be accountable for sales strategies for Integrated Delivery Networks (IDNs), hospitals, and reference laboratory accounts • Meet organizational and territory revenue objectives while forging strong relationships with stakeholders • Collaborate with Sales, Marketing, Sales Support, Operations, and Finance teams • Communicate ARUP's value proposition effectively • Conduct Strategic Business Calls to understand customer goals and strategy