• You develop and implement sustainable Paid Social strategies and campaigns on Meta and, ideally, also on TikTok and LinkedIn. • You are responsible for at least a six-figure monthly marketing budget and make decisions independently. • As a member of our team, you support the planning and execution of all performance marketing activities, helping to increase revenue and acquire customers for our clients. • You develop concepts and create briefings for creatives for our Brand & Design team as well as for content creators. • You advise clients strategically and sustainably to help grow their business. • Quality assurance and monitoring are part of your daily business: you independently manage QA and monitoring processes and derive the appropriate recommendations for action. • You proactively bring new approaches and ideas to further grow existing channels and clients and to open up new channels.

Role Description The primary role of the Media Analytics Manager is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations, and tools related to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their Media investment strategy. Your insights will influence decisions for some of today’s leading global brands that cover social, digital, and traditional media activities both at a tactical and strategic level. He/she will be responsible for managing and coordinating all aspects of our client engagements, which includes: - Synchronization of required internal resources - Conducting analysis of results - Simulating client plans - Creating deliverable materials - Supporting presentation/training/tool deliveries This position is off-site and some travel is required. Key responsibilities include: - Solutioning, designing, executing, presenting, and implementing analytic insights related to media analytics (MMM and lift solutions) and tools to meet clients’ research objectives - Ensuring pro-active insights and action-oriented solutions are delivered to clients - Working as part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize, and consult on their Media activities - Managing team resources, timelines, and priorities both internally and externally - Coordinating project execution between teams of experts - Creatively enhancing the capabilities of our Advanced Analytics team - Driving client value, successful implementation, and ongoing usage/integration of analytic solutions - Partnering with the sales organization to grow the media effectiveness analytics business Qualifications - Expertise in Manufacturer Marketing and Media functions as well as media agencies - Experience and expertise with media effectiveness analytics, including marketing mix, attribution model, etc. - Strong logic, deductive reasoning, problem-solving, and critical thinking skills - Skilled & polished communicator, including group presentations and storytelling - Robust project management skills - Demonstrated mastery in data analysis & application to client business issues - Demonstrated strength in maintaining positive client relationships in complex situations - Strong people management and team leadership skills - Able to work collaboratively with internal & external teams - Strong sense of urgency and accountability to drive client outcomes - CPG industry knowledge, experience, and acumen - Consistently drives best practices, process improvements, and thought leadership Requirements - Bachelor's degree required - MBA or advanced/analytics degree preferred - 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media - Strong analytic background and knowledge of statistical or data science methodologies and applications - Strong Marketing/Research background Benefits - Flexible working environment - Volunteer time off - LinkedIn Learning - Employee-Assistance-Program (EAP)

• Own advertising budget allocation, TACOS/ROAS targets, and contribution margin outcomes across Resident and Ashley — translating overall sales and profitability goals into channel-level plans. • Set quarterly and monthly targets by portfolio and hold Ad Managers accountable to them. • Develop a unified advertising strategy across search, DSP, Fire TV, and emerging Amazon ad products — with a clear framework for evaluating each against business objectives. • Manage and develop a team of Ad Managers, each owning a defined brand/category portfolio with full budget and performance accountability. • Build out the specialist/execution layer beneath the manager tier — including offshore resources and AI-assisted campaign management — as the team scales with global market expansion. • Partner with the data and technology team to build a best-in-class advertising measurement capability — including AMC implementation as a clean room for proper attribution across DSP, Fire TV, and Amazon search. • Interface directly with the VP/GM of Amazon to align advertising strategy with overall channel sales, margin, and growth targets. • Represent advertising performance in executive reporting; frame results in revenue, CM impact, and performance to plan.

• Video Editing: Execute asynchronous video editing for short and long-form content, including up to 40 short videos monthly. • Content Repurposing: Modify and format video content for versatile platform presence such as TikTok, Instagram, Facebook, and YouTube Shorts. • Graphic Design: Design marketing materials including social media graphics and promotional content using advanced tools like Photoshop and Illustrator. • Podcast Production: Support podcast operations by editing, summarizing episodes, and managing distribution across relevant networks. • Content Management: Oversee content scheduling and publishing, ensuring consistency and strategic alignment with marketing goals. • SEO Collaboration: Engage with SEO strategies by attending recurring meetings and implementing tactical content adjustments. • Creative Support: Contribute to content strategy by drafting scripts and summaries to enhance narrative presentation.