• Develop and execute downstream marketing strategies to achieve revenue and market share targets • Become marketing leader for endovascular portfolio, responsible for market development, marketing and execution through partnership with the NA sales team • Lead product launches, new indications, and market development initiatives • Partner with Sales Leadership to implement integrated and powerful marketing plans/programs • Monitor market trends, competitive dynamics, and business performance to inform strategy • Collaborate with regional marketing teams and sales leadership (as needed) to understand, and support regional goals, regional product launch and regional market research • Build and maintain relationships with key opinion leaders (cardiac & vascular surgeons) • Engage customers through field travel, trainings, and industry congresses • Translate voice of customer insights into actionable commercial initiatives • Collaborate with Medical Education, Clinical team, and physician consultants to support and ensure ongoing clinician education goals and outcomes align with business goals • Manage full product lifecycle including positioning, segmentation, and portfolio optimization • Identify growth opportunities, differentiation strategies, and line extensions • Support forecasting and demand planning with Sales, Operations, and Finance • Develop value propositions, messaging, and marketing collateral • Create and deliver training tools for sales teams and physician education • Ensure field readiness and successful adoption of new products • Partner with Upstream Marketing, R&D, Clinical, Regulatory, Operations, etc • Provide market insights to inform pipeline, clinical strategies and business decisions • Support clinical programs, publications, and physician training initiatives • Manage marketing budgets and annual planning process • Track ROI and optimize marketing investments • Present performance updates and strategic plans to leadership

• Own the product strategy and roadmap for Brightside’s client app • Design and optimize client journeys that drive activation and engagement • Build experiences that bridge digital and human support • Define and implement engagement loops • Partner with design, engineering, data, and operations teams • Use data and user insights to improve engagement and outcomes

• Talk directly with customers to identify operational pain points • Identify high-leverage opportunities where AI improves customer outcomes • Ship working prototypes, not slide decks • Define success metrics tied to customer value

• Set the long-term vision and strategy for the company’s data platform and data products, ensuring alignment with organizational goals and customer needs. • Lead, mentor, and develop multiple product teams within the data domain, fostering collaboration, clarity, and ownership. • Build and scale data capabilities—including data pipelines, governance frameworks, metadata systems, and ML/AI platforms—that power fintech products and internal operations. • Collaborate with engineering, analytics, design, marketing, compliance, and executive leadership to drive data-led initiatives across the company. • Translate regulatory, privacy, and security requirements into scalable data solutions that meet fintech industry standards. • Champion responsible data practices, ensuring accuracy, quality, and ethical usage across the organization. • Partner with cross-functional teams to define data metrics, KPIs, and success outcomes for both platform and user-facing features. • Communicate product direction, roadmap progress, and key decisions to leadership, stakeholders, and company-wide forums. • Drive innovation and experimentation by encouraging rapid iteration, A/B testing, and model-driven product design. • Evaluate emerging technologies, vendors, and industry trends to guide long-term data strategy and investments.