• Responsible for building and managing a global team of trading operations professionals • Ensure timely settlements, reconciliation and implementing strong risk mitigation strategies • Support client interactions across multiple teams • Work closely with trading and other areas of client operations to ensure processes and procedures are developed and continuously refined

• The Marketing Strategy & Operations Associate supports how marketing work gets planned, executed, and scaled. • This role partners closely with marketing leadership to build structure, document processes, and improve operational efficiency across the marketing organization. • Coordinate and track campaign work across teams, including intake, timelines, deliverables, and approvals to support on-time execution. • Serve as an operational point of contact between campaign owners, marketing team members, and internal stakeholders. • Maintain campaign workflows, documentation, templates, and checklists to enable consistent execution and reduce rework. • Track and report on campaign-related operational metrics and provide execution updates to marketing leadership. • Document marketing processes, workflows, and ways of working (e.g., intake, planning, execution, reporting). • Create and maintain SOPs, playbooks, templates, checklists, and reference guides. • Ensure documentation is clear, current, and accessible for the broader marketing team. • Support onboarding and training materials for new marketing team members. • Learn existing marketing operations processes and help identify inefficiencies or gaps. • Recommend and support improvements to workflows, templates, and operational tools. • Assist with standardizing processes to improve consistency and reduce rework. • Help roll out new or updated processes by updating documentation and supporting adoption. • Track operational metrics such as request volume, status, turnaround time, and completion. • Compile regular operational updates and summaries for marketing leadership. • Support the creation of internal presentations and reports. • Prepare meeting agendas, capture notes, and track action items related to operational work. • Coordinate calendars, shared folders, and team resources that support marketing operations. • Assist with light budget, invoice, or vendor tracking tied to marketing operations.

• Ensure timely and accurate caregiver scheduling to meet client needs and preferences, especially during same-day changes or emergencies. • Serve as the first point of contact for urgent client and family needs. Respond promptly to time-sensitive situations, providing clear updates and empathetic support. • Execute operational tasks including check-ins, staffing activities, and managing inbound communications in alignment with established workflows and policies. • Address service delivery challenges with urgency and professionalism, ensuring the best experience for clients and Care Pros. • Accurately record client updates, staffing changes, and escalations, maintaining regulatory and company documentation standards. • Deliver critical updates to owners, clients, families, and Care Pros—tailoring messages by audience, tone, and communication preferences to ensure clarity and understanding.

• Plan, execute, and optimise paid media campaigns with a strong focus on Arabic-language audiences • Manage significant regional ad budgets with rigorous focus on cost and return benchmarks • Run A/B and multivariate tests on creatives, landing pages, and audience segments to continuously improve conversion rates • Develop geo-targeted strategies across MENA markets, adapting to local platform behaviours and media buying nuances • Build and maintain end-to-end tracking and attribution frameworks to ensure accurate performance measurement across all paid channels • Own and evolve the regional marketing technology stack, including CRM integration, marketing automation, lead scoring, and landing page tooling • Develop and document standardised SOPs and reporting processes to support team efficiency and scalability • Lead onboarding and capability building as the team grows, establishing best practices across campaign ops and analytics • Collaborate with data and technology teams to implement proper funnel analysis and attribution modelling • Adapt TMGM's global brand messaging, campaigns, and creatives for cultural nuance and local market relevance across MENA • Identify and capitalise on regional events, trading seasons, and market cycles to inform campaign calendars • Partner with local influencers, media outlets, and affiliate networks to extend reach in key MENA markets • Ensure all marketing activities comply with regional regulatory requirements • Own performance dashboards and deliver regular reporting to senior leadership on key marketing KPIs • Apply a data-driven approach to decision making, leveraging analytics and business intelligence platforms • Monitor competitor activity and industry trends across MENA to identify growth opportunities • Lead, mentor, and develop direct reports within the MENA marketing team, setting clear goals and fostering a high-performance culture • Work with the global creative team to brief and produce high-quality Arabic and English ad creatives • Partner with regional Sales and Business Development teams to align marketing campaigns with conversion and onboarding targets • Liaise with Product and Technology teams to ensure landing pages and registration flows are optimised for MENA user behaviour • Provide market intelligence and strategic input to inform TMGM's broader MENA go-to-market plans