• Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand. • Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed. • Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions. • Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets. • Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities. • Create a global feedback loop between market and product, enabling continuous alignment with evolving customer needs. • Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments. • Develop pilot programs in different markets that validate product-market fit and generate early wins. • Equip the global sales force with tools and narratives that shorten deal cycles and accelerate adoption. • Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography. • Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support. • Continuously refine funnels using data and experimentation to maximize conversion and speed-to-value worldwide. • Work directly with the GM of AI Solutions to align growth initiatives with overall global business objectives. • Report on growth progress with clarity — sharing metrics, learnings, and recommendations to guide strategic decisions. • Communicate across Product, Sales, Engineering, and GTM teams globally to ensure alignment, accountability, and momentum on growth initiatives. • Take ownership of projects end-to-end, from idea to live experiment to scaled GTM motion. • Bias toward speed and scrappiness, making pragmatic trade-offs to move quickly while keeping impact in focus. • Act like a founder — proactively identify opportunities, solve problems, and push initiatives forward without waiting for direction.

• Serve as the primary strategic partner and day-to-day contact for an assigned portfolio of ecommerce clients, maintaining trusted advisor relationships • Lead weekly client strategy sessions, presenting performance insights, growth opportunities, and strategic recommendations with clarity and confidence • Develop and maintain comprehensive growth strategies that span the entire customer lifecycle, from acquisition through retention • Monitor daily account performance and pacing against revenue targets, proactively identifying areas requiring adjustment or optimization • Lead and mentor a pod of specialized marketers (media buyers, retention specialists, creative strategists), setting clear objectives and fostering professional growth • Conduct deep-dive analyses of client businesses to identify growth constraints, competitive advantages, and expansion opportunities • Collaborate with your pod to establish weekly priorities and strategic initiatives aligned with quarterly and annual growth targets • Translate complex marketing performance into clear, actionable insights that inform client decision-making and resource allocation • Manage project timelines and deliverables across multiple workstreams, ensuring consistent execution and follow-through • Anticipate client needs and proactively develop solutions before issues escalate, maintaining a calm and solution-oriented approach • Partner with internal teams across departments to leverage agency expertise and resources for client benefit • Track and report on key performance indicators including ROAS, CAC, LTV, revenue attribution, and efficiency metrics across paid media, email, and SMS channels

• Drive to hit a quarterly goal of qualified meetings from our variety of inbound leads sources: paid and organic channels, free signup (PLG) and Open Source users. • Develop Outbound campaigns that drive interest, user signups and qualified meetings for sales. • Continually optimize target audience, sales cadences, and pitches for optimal results. • Optimize outreach through a combination of traditional and new channels and message development: email, phone, LinkedIn, AI and investigate and try new methods. • Improve GDR efficiency through the implementation of new tools. • Work collaboratively with Product, Sales, Customer Success, and Operations to continuously and creatively improve conversion of top-of-funnel interest to sales funnel. • Provide consistent visibility and insights into sales development activities, hand-off, dispositions, KPI and outcomes by region, team, and individual. • Maintain and improve the data quality of leads and contacts in the CRM, including sales opportunity detail, contact and account data, and call/meeting history. • Constantly seek new target audiences for outreach and conversion into the sales funnel, while converting existing leads like free signups, OSS users, and other inbound interest.

• Execute multi-channel digital campaigns aligned to specific offerings, industries, and target accounts • Support campaign delivery across email, LinkedIn, webinars, landing pages, and nurture programs • Track performance against engagement, lead quality, and pipeline influence metrics • Support and execute targeted programs for priority accounts and industry segments • Partner with Sales to align target account lists, messaging, and activation plans • Assist with account-centric tactics including targeted digital outreach, content personalization, and follow-up • Support field-led GTM initiatives, including executive dinners, industry events, customer roundtables, and partner programs • Coordinate with sales leadership to ensure events are account-focused and outcome-driven • Manage post-event follow-up campaigns to drive continued engagement and opportunity momentum • Help translate service offerings into clear GTM messaging and campaign themes • Partner with Product, Industry, and Sales teams to develop campaign-ready content (solution briefs, one-pagers, messaging frameworks) • Ensure alignment with Hitachi Digital Services’ IT-OT-AI transformation positioning • Monitor campaign and program performance using marketing automation and CRM tools • Provide insights into campaign effectiveness and pipeline contribution • Continuously optimize programs based on performance data and sales feedback