• Own demo strategy for Alteryx One: Define and scale a cohesive demo strategy that showcases platform value, differentiation, and real-world use cases across the customer journey. • Build world-class demo experiences: Design and develop demo environments, walkthroughs, videos, and scripts that bring Agentic Analytics and the Alteryx One platform to life. • Translate roadmap into reality: Create scalable roadmap storytelling assets (demo-ready scenarios, narratives, and visualizations) that clearly communicate product vision and future value. • Enable technical field teams: Partner with Sales Engineering and GTM teams to deliver repeatable demo frameworks, training, and assets that increase consistency, confidence, and win rates. • Support strategic deals: Engage directly in high-value opportunities to deliver roadmap vision and technical storytelling aligned to ICP and account-based strategies. • Drive launch and event excellence: Lead and support demos for product launches, customer engagements, executive briefings, and major events (1st- and 3rd-party). • Infuse competitive differentiation: Embed competitive insights and ecosystem positioning into demos and roadmap narratives to strengthen differentiation in-market. • Scale technical storytelling: Build a centralized, reusable library of demo and roadmap assets that are easily accessible and broadly adopted across teams. • Partner deeply with Product & Engineering: Influence how features are showcased and experienced, ensuring technical accuracy and alignment with product direction. • Elevate platform narrative: Helps reinforce Alteryx’s leadership in Agentic Analytics through compelling, technical storytelling that bridges product innovation and customer value.

• Provide specialist Data 360 product & implementation expertise to help position, scope, schedule, and resource Data 360 Professional Services engagements • Partner and build strong relationships with License Sales and Professional Services OU counterparts • Engage customers, including C-Level , using a consultative selling approach • Use industry expertise and business insight to understand customer motivation, business drivers, strategic goals and desired business outcomes • Create a compelling vision and clearly communicate our transformative solutions • Continuously explore opportunities with existing customers regarding ‘add on’ services • Contribute to the development of internal methodologies and standardized approaches • Meet individual Services KSOs (Key Strategic Objectives)

• Be the primary architect of the market narrative for next-generation infrastructure access • Bridge the gap between technical product capabilities and business-critical outcomes • Ensure "Zero Trust" and "Just-In-Time" access stories resonate deeply with DevOps, Platform Engineering, and Security Leadership • Own the GTM strategy and positioning for StrongDM • Define and refine the value proposition for StrongDM • Translate complex technical features into clear, benefit-driven narratives • Develop persona-based messaging tailored to technical practitioners and executive decision-makers • Lead end-to-end GTM execution for product launches and major feature releases • Work cross-functionally to develop and execute GTM/pipeline plays • Coordinate across Product Management, Sales, and Marketing • Track and report on the effectiveness of GTM programs and adjust strategies as needed • Develop high-impact sales tools, including pitch decks, discovery guides, and competitive battlecards • Create ROI models and business cases • Author original content, including white papers, technical blogs, and webinar scripts • Represent Delinea/StrongDM at industry events and conferences • Maintain a deep understanding of the competitive landscape

• Own enterprise positioning and messaging; develop the narrative for how Supabase wins against incumbent databases, BaaS platforms, and cloud-native alternatives in enterprise evaluations • Build and maintain competitive intelligence programs; battle cards, win/loss analysis, feature comparisons, and objection-handling guides that arm the sales team with what they need to close • Create sales enablement assets; pitch decks, one-pagers, ROI frameworks, technical briefs, security/compliance collateral, and deal-specific content that accelerates enterprise sales cycles • Develop enterprise GTM playbooks that account for multi stakeholder buying processes, procurement cycles, and the developer to executive influence chain • Write code utilities to track competitive landscape changes, analyze win/loss data, automate deal intelligence, and monitor enterprise market trends • Use AI tools and LLMs to automate competitive research, synthesize analyst reports, generate enablement materials, and build early-warning systems for market shifts • Partner with Sales and Solutions Engineering to understand enterprise objections, feature gaps, and buying patterns. Then feed those insights back into product and positioning • Conduct market research and customer interviews that surface actionable insights on enterprise buyer needs, competitive positioning, and expansion opportunities • Own enterprise-focused content; case studies, customer stories, technical whitepapers, and migration guides that build credibility with enterprise buyers and evaluators • Define and track key enterprise marketing metric; pipeline influence, win rates by segment, competitive displacement rates, and content engagement across the buyer journey • Coordinate with Product to influence enterprise roadmap priorities based on competitive gaps, customer feedback, and market demands • Support pricing and packaging decisions with market data, competitive benchmarking, and willingness to pay analysis