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Workana

The largest platform for hiring top remote talent from Latin America.

Growth Hacker + IA

Growth MarketingGrowth MarketingOtherRemoteMid LevelTeam 51-200Since 2012H1B No SponsorCompany SiteLinkedIn

Location

Panama

Posted

70 days ago

Salary

0

Seniority

Mid Level

Job Description

Growth Hacker + IA

Workana

Buscamos a alguien que disfrute construir sistemas y mejorar procesos. Una persona curiosa, con mentalidad lógica, que se emocione al ver que una automatización funciona perfecto y que no se conforma con “ya funciona”, sino que siempre quiere hacerlo más claro, más medible y más eficiente. Aquí valoramos mucho a quienes aprenden rápido, documentan, hacen QA con disciplina y tienen hambre de crecer. Diseñar, construir y optimizar los funnels y journeys de SmartPro de punta a punta: desde páginas y formularios hasta automatizaciones de email y comunicación post-registro/post-compra. Este rol asegura que todos los funnels de la empresa (lanzamientos, evergreen, orgánico, academia y activaciones internas) sean estables, medibles, ordenados y orientados a conversión y experiencia.  Responsabilities: Gestión de Funnels y Conversión (CRO): Construcción, optimización y mantenimiento técnico de todas las páginas del embudo (registro, ventas, checkout). Incluye la gestión de redirecciones por fases del lanzamiento y la mejora de la velocidad y UX para maximizar conversiones. Administración de Plataformas Educativas y Pagos: Configuración integral en Hotmart/Kajabi (productos, ofertas, bumps y accesos) y gestión de pasarelas de pago (Stripe/Dlocal). Responsable del QA de pagos, resolución de incidencias y flujos de alumnos externos. Estrategia de Email Marketing y CRM: Diseño y ejecución de automatizaciones para lanzamientos, flujos evergreen y postventa. Incluye la segmentación de audiencias, limpieza de listas, monitoreo de entregabilidad (reputación/spam) y reportes de performance. Integraciones y QA End-to-End: Asegurar la correcta comunicación entre plataformas mediante triggers y eventos críticos (compras, cancelaciones). Realización de pruebas integrales antes de cada lanzamiento para garantizar que el flujo desde el registro hasta la entrega del producto funcione sin errores.

Job Requirements

  • Experiencia de +2 años construyendo funnels/páginas (Webflow/WordPress/HTML/ gohighlevel o similar).
  • Tracking técnico básico (GTM/GA4/pixel).
  • Experiencia con email marketing y automatizaciones (ActiveCampaign o similar).
  • Confort con herramientas tech: formularios, integraciones simples, links, QA.
  • Pensamiento lógico y estructurado (tipo “si pasa A, entonces se ejecuta B”).
  • Alta atención al detalle + disciplina de Quality Control (checklists, pruebas, cero improvisación).
  • Capacidad de aprender rápido herramientas nuevas y seguir procesos (SOPs).
  • Nice to have:
  • Experiencia con plataformas Educativas como: Hotmart, Kajabi, etc.
  • Experiencia con plataformas de Pago como: Dlocal, Paypal, Oneinfinity, etc.
  • Experiencia con Make / Zapier / Webhooks.
  • Experiencia en lanzamientos digitales / infoproductos.
  • Conocimientos básicos de CRM (ej. ActiveCampaign)

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