• Lead, coach, and develop a distributed SDR team across the UK and the US • Create clear performance expectations, career paths, and development plans • Foster a high-trust, high-accountability culture in a fully remote environment • Hire and onboard 2 to 3 US-based SDRs (to start, with room to grow), building a strong and diverse team • Partner with Talent and Sales leadership to ensure consistent hiring quality • Design onboarding that ramps reps quickly and sets them up for long-term success • Own the SDR pipeline motion, ensuring consistent, high-quality pipeline generation • Build and refine outbound processes, messaging, and cadences • Continuously test, learn, and iterate to improve conversion and efficiency • Define and track key SDR metrics across activity, pipeline, and conversion • Use data to diagnose performance gaps and drive improvement • Ensure consistent execution across regions while allowing for local nuance • Own SDR tooling and workflows (e.g., Apollo, Nooks, Gong, SFDC) • Partner with RevOps to ensure systems, reporting, and automation scale with the team • Enable reps with playbooks, talk tracks, and best practices • Work closely with Sales, Marketing, and RevOps to align on ICP, targeting, and campaigns • Provide feedback loops on lead quality, messaging performance, and market insights

• Cold calling senior decision-makers to generate qualified leads and meetings in UAE, KSA, Qatar, Oman, Bahrain and Kuwait • Run outbound LinkedIn and email outreach campaigns targeting banks, government bodies, and defence organisations • Automate outreach where possible using modern sales tools (sequencing, enrichment, CRM workflows) • Research and identify C-level, VP, and Director-level stakeholders (IT, AI, Security, Digital Transformation) • Secure introductory and discovery calls and convert them into Proof of Concept (PoC) opportunities • Work closely with founders and sales leadership to refine messaging, ICPs, and outreach strategy • Keep CRM clean and updated with accurate notes, activity, and pipeline status

• Research and identify potential clients and key decision-makers within target industries and accounts in the UK market. • Conduct outbound prospecting activities, including cold calling, email outreach, and social selling. • Engage with prospects to understand their business needs, challenges, and objectives. • Collaborate closely with the sales team to develop and execute strategic outreach campaigns. • Maintain accurate and up-to-date records of all prospect interactions and activities in the CRM system. • Work closely with marketing to provide feedback on lead quality and campaign effectiveness. • Meet and exceed monthly/quarterly targets for qualified meetings and pipeline generation.

• Generate qualified pipeline in emerging verticals. • Conduct market research and account planning. • Execute multi-channel outreach campaigns. • Qualify inbound and outbound leads. • Collaborate with Account Executives. • Partner with Marketing. • Educate prospects on video AI capabilities. • Track and report on pipeline metrics. • Contribute to go-to-market strategy.