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AI-powered MarTech solutions with a unique focus on engagement.
Campaign Developer
Location
Australia
Posted
118 days ago
Salary
0
Seniority
Mid Level
Job Description
Campaign Developer
Digital Alchemy
• Ensuring best practice campaign design, build, QA & execution on time and as per campaign brief. • Providing guidance / consulting on improvements that can be made to campaigns both new & existing. • Socializing new technical capability available to marketing, through suggested applications to campaigns that will drive higher incremental results. • Taking ownership of all communications between analytics, data, channel, and other technical teams to ensure all the building blocks of a campaign are put together accurately on time. • Operate with a consultative and strategic approach to deliver strategic solutions from campaign designing briefing, optimization, and experimentation. • Being able to prioritize multiple tasks-based business critical outcomes and be able to work in an agile manner to deliver to marketing needs. • Analyze client data, current campaigns, and insights to identify opportunities and areas for additional projects to add value. • Keep up to date on new technologies, industry trends and innovations to provide informed and relevant recommendations.
Job Requirements
- 2+ years’ experience working in building & delivery of data driven marketing campaigns across multiple channels.
- Experience in using SQL to perform data analysis & identifying customers based on business criteria using relational databases.
- Understanding of Big Data systems is beneficial.
- Hands-on experience with at least one Enterprise Marketing platform, such as Braze, Adobe Experience Platform (AEP), Adobe Campaign, Salesforce Marketing Cloud, Pardot, SAS, HCL Unica, Oracle Eloqua or similar.
- Experience in working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns is a plus.
- Understanding of Customer Lifecycle Frameworks and designing always-on trigger campaigns as well as ad-hoc tactical campaigns is a plus.
- Understanding of customer centric marketing concepts and optimizing campaign-channel mix based on customer centricity.
- A background in managing multiple key projects or consultative work with a good track record of delivering success for client or agency's business.
- Pragmatic problem solver with a keen attitude to deliver business outcomes.
- Work both independently and collaboratively in gathering requirements with minimal supervision.
- Excellent written and oral communication skills.
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
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