• Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement. • Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy. • Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends. • Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings. • Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.). • Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams. • Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels. • Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals.

• Conduct routine audits of project records to ensure accuracy, completeness, and adherence to established data standards • Review sampled Dodge Reports to ensure data reflected on report aligns with the data available • Perform verification calls & emails with architects, contractors, and other project participants to confirm key project details • Analyze audit results to identify data gaps, recurring errors, and opportunities for process improvement • Provide timely feedback to Data Stewards and managers regarding audit outcomes and corrective actions • Maintain detailed documentation of audit findings and contribute to data quality scorecards • Collaborate with the Data Quality Management team to refine audit criteria and improve data governance frameworks • Support process calibration and QA initiatives to drive consistent performance across the Content organization

• Lead the definition and operationalization of product tone of voice and content framework • Establish the strategic foundation for product content • Partner cross-functionally to ensure alignment across product, brand, and marketing • Translate brand expression into product experience • Define governance and standards for content at scale • Validate impact through real product implementation

• Moderate content on the site (moderation of media and text content, other services, verification of user accounts); • Participate in other tasks as needed – maintaining the knowledge base, additional content checks, including for ML model training, research, etc.; • Collaborate with the user support team and other related departments.