• Create scroll-stopping paid media assets • Build scalable email systems • Support Amazon conversion creative • Contribute to UGC-driven creative strategy • Design high-performing static and motion assets across Meta, Google, and TikTok placements • Create conversion-optimized ad creatives • Develop a creative that is scroll-stopping, benefit-forward, and performance-proven • Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion • Stay current on what’s working across DTC paid media • Contribute proactively to creative ideation, not just execution • Edit and iterate short-form performance video assets for paid social • Ensure video creative aligns with Stonehenge’s trust-first wellness positioning • Design Amazon-specific conversion assets across key placements • Ensure message match between Amazon ads → PDP → A+ content experience • Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data • Create conversion-focused email templates • Balance Stonehenge’s premium wellness brand with direct response performance principles • Maintain organized Figma libraries, reusable components, and templated design blocks • Support launches, sprints, and seasonal campaign execution across channels

• Manage, and develop the execution of multi-channel advertising strategies aligned with business goals. • Oversee the optimization of paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and display networks. • Monitor KPIs and performance metrics daily, identifying areas for improvement and scaling successful campaigns. • Collaborate with creative, content, and analytics teams to develop high-performing ad creatives and landing pages. • Own media planning and budget allocation, ensuring efficient use of spend and achieving CPA, ROAS, and other key targets. • Oversee A/B test ad copy, targeting, bidding strategies, and creative formats to improve performance. • Stay current with industry trends, platform changes, and emerging ad technologies. • Lead all performance reporting and present alongside insights to senior leadership on a regular basis. • Manage and mentor junior media buyers or ad specialists as the team grows. • Oversees and responsible for reporting on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). • Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI. • Work closely with the design and content teams to create engaging and high-converting ad creatives and copy. • Ensure all creatives are aligned with brand guidelines and best practices. • Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing. • Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity. • Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI. • Work with leadership to align on ad spending with overall business goals.

• Plan, build, and execute integrated demand generation campaigns across multiple channels including email, paid media, content syndication, and webinars • Develop compelling campaign messaging and creative assets in collaboration with content and design teams • Manage campaign calendars and ensure timely execution of all marketing initiatives • Coordinate with sales account executives(AEs) to ensure seamless lead handoff and follow-up • Build and optimize email nurture programs to move prospects through the buyer’s journey • Create targeted account-based marketing (ABM) campaigns for key enterprise accounts • Develop and maintain lead scoring models to identify sales-ready opportunities • Implement marketing automation workflows using platforms like HubSpot, Marketo, or Pardot • Manage paid advertising campaigns across LinkedIn, Google Ads, and other B2B channels • Optimize campaign performance through A/B testing, audience segmentation, and creative iteration • Monitor and report on key metrics including cost-per-lead (CPL), conversion rates, and return on ad spend (ROAS) • Stay current on emerging demand generation tactics and B2B marketing trends • Track and analyze campaign performance using marketing analytics tools • Create regular reports on pipeline contribution, lead quality, and campaign ROI • Identify opportunities for optimization and make data-driven recommendations • Collaborate with sales operations to ensure accurate attribution and reporting • Partner with product marketing to leverage product launches and feature releases in campaigns • Work closely with sales teams to understand ideal customer profiles and pain points • Coordinate with content marketing to develop high-value assets for campaigns • Support field marketing initiatives and event promotion

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) • Deliver activation excellence on campaign builds, pacing management and optimization deployment • Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs • Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies • Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance • Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools. • Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge • Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship • Be a storyteller: turning complex search strategies into compelling campaign recommendations • Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis • Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing • Support new business initiatives and pitches by conducting platform audits and recommendations