Role Description The Data and Analytics Specialist is responsible for implementing conversion tracking, troubleshooting, and providing recommendations to improve website performance and marketing campaigns. This includes the implementation of tracking codes via various different platforms. The Data and Analytics Specialist will collaborate with cross-functional teams to ensure accurate tracking, reporting, and interpretation of data to support data-driven decision-making. - Implement and maintain tracking codes across websites and digital platforms. - Set up and configure Google Analytics and Google Tag Manager accounts for conversion tracking on relevant metrics. - Develop and maintain a comprehensive understanding of business goals, user behaviour, and key performance indicators (KPIs). - Conduct in-depth analysis of website traffic, conversion rates, user behaviour, and marketing attribution to identify opportunities for improvement. - Collaborate with internal and external stakeholders. - Provide expertise and guidance on Google Analytics best practices, data integrity, and data governance. - Stay updated with industry trends and advancements in web analytics and digital marketing to recommend innovative approaches. - Train and educate team members on Google Analytics usage, data interpretation, and reporting capabilities. Qualifications - Proven work experience as a Google Analytics Specialist or in a similar role. - Strong proficiency in Google Analytics, including advanced features like custom dimensions, segments, and event tracking. - Familiarity with data visualisation tools (e.g., Looker Studio) to create meaningful reports and dashboards. - Knowledge of web development technologies (HTML, JavaScript) and their impact on tracking and analytics implementation. - Analytical mindset with the ability to interpret complex data sets and derive actionable insights. - Strong proficiency in Google Tag Manager. - Excellent communication skills with the ability to present data-driven recommendations to stakeholders. - Detail-oriented approach to ensure data accuracy and quality. - Experience with Google Ads and the Meta platform highly desirable. - Strong problem-solving skills and the ability to work independently as well as in a team environment. - Experience with various CMSs to compare data between CMS and other platforms (such as Google Analytics, Facebook or Google Ads). - Google Analytics certification is a plus. Benefits - Work from Home 🏠 - Ten days Paid Personal leaves (Vacation leaves, etc) 🌴 - Paid Public Holidays - HMO 💊 - Career Development and Training Programs 🚀 - Service recognition awards 🏅 - Get together drinks/food social 🎉 Company Description At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency. We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions.

• Perform data analysis, auditing, and reconciliation support to the Claims Department. • Assist the Claims Department with developing data reports as requested. • Send claims related reports to various internal staff and external stakeholders. • Track various claims-related reporting deadlines. • Recommend changes in processes if applicable. • Maintain schedule of reporting and distribute reports. • Reconcile data flow between processing systems; identify and report any discrepancies. • Communicate with Utilization Management Department for necessary fund source adjustments on authorizations. • Ensure high quality data is collected and integrity of the data.

• Responsible for leading the management and reporting of marketing data • Analyse data from all comms channels and report on lower funnel performance • Play an instrumental part in the management of customer communications (including customer data strategy and profiling, communication automation, and leading the marketing team to develop assets and ensure effective and timely delivery) • Key player in the transformation of BnkToTheFuture Digital Customer Journey, working across several functions with multiple stakeholders • Coordinate the day-to-day reporting requirements • Understand BnkToTheFuture brand and commercial objectives and track the performance and ROI of digital platforms against these KPIs • Work with the Marketing Manager to evaluate successes and arrive at key recommendations • Support the Marketing Manager across all digital activities • Proactively work with internal stakeholders and agencies to align activity performance • Proactively investigate new digital ideas for the business • Monitor competitive promotions and events to ensure BnkToTheFuture embraces the latest industry trends and opportunities • Coordinate, execute and report on BnkToTheFuture’s digital outbound activities • Be the go-to person for BnkToTheFuture email marketing activities

• Analyze business requirements and collaborate with Product Owners to identify and deliver the best reporting solutions. • Coordinate reporting activities and manage priorities to ensure efficient and timely delivery. • Create dashboards and reports that drive business decisions and support cross-functional teams. • Work closely with Data Engineers to define data collection, transformation, and management rules. • Ensure high data quality and consistency across reports and systems. • Document your work and maintain the consistency of the data catalog. • Ensure data privacy compliance (e.g., GDPR) and proactively identify risks related to unauthorized data use. • Collaborate with Data Scientists and support the industrialization of data processes.