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Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
Marketing Analytics Manager
Location
Arizona + 17 moreAll locations: Arizona | California | Colorado | Florida | Idaho | Illinois | Louisiana | Nevada | New Jersey | New York | North Carolina | Ohio | Missouri | Texas | Virginia | Washington | Wisconsin | Wyoming
Posted
80 days ago
Salary
$75K - $105K / year
Seniority
Senior
Job Description
Marketing Analytics Manager
Paleovalley
• Analyze marketing, acquisition, and lifecycle performance data, including repurchase rates, customer retention, funnel drop-offs, and LTV trends • Build, maintain, and optimize Mixpanel dashboards, funnels, and behavioral reports • Diagnose and resolve tracking issues across pixels, scripts, UTMs, events, and server-side integrations (Meta CAPI, TikTok Events API, Mixpanel server-side) • Develop unified reporting and dashboards that combine data from Shopify, Mixpanel, GA4, Klaviyo, MySQL, and ad platforms • Identify insights that drive improvements in ROAS, retention, acquisition efficiency, and customer experience • Partner with paid media, email, demand and supply planners, and product teams to refine KPIs, improve tracking, and establish clean data flows • Conduct regular data quality checks and maintain processes that ensure accuracy, consistency, and reliable attribution • Translate complex analytical findings into simple, actionable insights for stakeholders across the company
Job Requirements
- Bachelor’s degree in statistics, mathematics, computer science, data analytics, or equivalent hands-on experience
- 5+ years of marketing analytics experience
- Minimum 3 years within e-commerce or subscription-based DTC
- 2 years of hands-on Mixpanel, Pendo or Amplitude experience (funnels, dashboards, behavioral analysis)
- Strong proficiency in SQL and MySQL, including building and troubleshooting queries and workflows
- Strong skills with GA4, Google Tag Manager, and server-side tracking (Meta CAPI, TikTok Events API)
- Understanding of pixels, scripts, event tracking, UTMs, and platform integrations
- Experience with email marketing systems such as Klaviyo (preferred) or Mailchimp
- Ability to turn complex data into simple, actionable recommendations for non-technical teams
- Proactive, autonomous working style with strong communication skills
- Analytical rigor with experience in customer segmentation, retention analytics, and LTV modeling
Benefits
- Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
- Generous Paid time off to support balance and rest
- Paid sick time for when you need it
- Six (6) paid holidays each year
- Paid parental leave for growing families
- 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 401(k) with up to a 4% company match after one year of service
- Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others
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CNO Financial Group, Inc.CNO Financial Group, Inc. (NYSE: CNO) secures the future of middle-income America. CNO provides life and health insurance, annuities, financial services and workforce benefits solutions through our family of brands, including Bankers Life, Colonial Penn, Optavise and Washington National. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.3 million policies and more than $38.3 billion in total assets. We are financially strong and well positioned for continued growth, grounded in our core values of People Focused, Integrity, Customer Driven, and Excellence. We have offices in more than 220 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Orlando and Milwaukee. At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences. If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.
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