• Lead day-to-day CRO and experimentation execution across partner microsites and landing pages (A/B tests, personalization, journey tests). • Own the testing backlog and execution: identify opportunities, develop hypotheses, prioritize tests. • Create test strategies and briefs. • Build WISYWIG no-code tests in web experimentation platform. • Manage execution from concept to readout. • Partner with SEO/AEO, UX, Content, Creative, Analytics, and Paid teams to ensure optimization efforts are aligned with discovery, design, and brand guidelines. • Use web and journey analytics, swimlane analysis, and user research to uncover friction points and growth opportunities, generate high value testing plans, and prioritize opportunities based on impact. • Use behavioral signals (drop-off, hesitation, rage clicks, form friction) to diagnose UX issues and design meaningful tests. • Support identification and rollout of personalization use cases, including audience segmentation and next-best-action recommendations. • Apply UX and conversion best practices (clarity, friction reduction, trust signals, information hierarchy, cognitive load) to identify and prioritize optimization hypotheses. • Translate insights into clear recommendations. • Contribute to scaling optimization practices, testing wins, templates, and playbooks across the university portfolio. • Socialize results, learnings, and best practices across internal teams. • Support test planning and execution of site migrations as needed. • Leverage AI to accelerate and facilitate the testing process from ideation to results measurement and scaling.

• Provide excellent customer support via phone and email to internal and external customers surrounding their event needs. • Create and manage action plans with deadlines for assigned events, ensuring strict adherence to timelines. • Regularly assess event progress and collaborate with the Senior Registration Manager to address additional needs and ensure success. • Create, edit, and deploy event promotions utilizing marketing software. • Conduct follow-up outreach and communication via email and phone to drive event registrations and engage sponsors. • Maintain accuracy of the contact database by updating records, creating new contacts, and processing registrations. • Assist registrants with secure payment processing for fee-based events. • Conduct internet research for new event leads as necessary. • Produce accurate and professional event reports for internal and external clients. • Prepare and ship materials for events as required. This includes printing, stuffing, and folding of registration materials and badges, and other documents – in-house or on the road. • Travel to events to provide onsite registration support, including setup of registration/exhibit areas (requires bending, lifting up to 50 lbs.), attendee check-in, and coordination with the onsite team. • Maintain regular workload while traveling, which may include weekends. • Effectively manage workload responsibilities during periods of business travel. • Setup, test, maintain, and troubleshoot onsite equipment and network which includes but is not limited to: MacBooks, laptops, printer, Wi-Fi hotspots, routers, and badge scanning application.

• As a vital member of the resourcing function, you’ll closely partner with the Head of Resourcing and on-site teams across the Western timezone. • You will fulfill resource requests, monitor employee utilization, coordinate internal moves across accounts, and source high-quality talent for both short-term and long-term freelance placements. • This role also involves data entry and maintenance within proprietary systems and partner platforms. • Source and screen top creative talent for open roles in the Western timezone, leveraging your networks and knowledge of the creative industry. • Manage and triage resource requests (tickets) from across the business, ensuring timely and accurate allocation of resources. • Conduct initial screening of candidates from the freelance pool to assess skill set and culture fit. • Screen referrals and build relationships with referred talent. • Collaborate in developing and implementing best practices and processes for resource management. • Foster relationships with on-site teams to ensure the best cultural fit and high performance. • Provide outstanding customer service to both internal and partner teams, acting as a trusted resource point.

• Build and maintain broadcast traffic logs across television campaigns, ensuring all commercial inventory and promotional assets are scheduled accurately. • Coordinate commercial placement within programming schedules according to media plans, programming clocks, and station/network requirements. • Manage day-to-day updates to broadcast logs, including schedule changes, creative rotations, and campaign adjustments. • Partner closely with media planning and buying teams to ensure accurate execution of TV schedules across national and local markets. • Serve as the operational liaison between media teams, broadcast partners, and internal stakeholders to ensure seamless campaign execution. • Manage the clearance process for all television advertising creative, ensuring assets meet broadcast standards and compliance requirements. • Ensure compliance with broadcast regulations, network standards, competitive separation rules, and political advertising requirements when applicable. • Monitor campaign performance operationally after launch by reviewing as-run logs and confirming scheduled spots aired as expected. • Identify discrepancies including missed spots, incorrect placements, or delivery issues and coordinate makegoods with stations or networks when necessary. • Review and reconcile as-run reports to confirm broadcast delivery against media plans. • Compile airing confirmations and campaign documentation to support financial reconciliation and campaign reporting.