• Lead the SEO relationship for your assigned clients • Own SEO strategy for category, subcategory, and product detail pages, balancing crawl efficiency, rankings, and conversion support • Audit and optimize PDP and category templates for structured data, internal linking, indexation, and performance at scale • Lead client calls as the primary SEO voice, educate, recommend, and defend strategic direction • Perform advanced audits using a suite of SEO tools to surface technical and content opportunities • Write Point of View (POV) documents and recommendations based on partner needs and data • Prioritize initiatives by difficulty, cost, and potential impact, make budget recommendations • Partner with Paid Media and ecommerce teams on product feed optimization to improve organic shopping visibility • Collaborate with Paid Media, Content, and Development teams to execute multi-channel strategies • Execute SEO deliverables such as keyword research, on-page optimization, internal linking, competitive gap analysis, and technical improvements • Conduct QA on SEO deliverables produced by SEO peers • Identify risks and opportunities related to SKU sprawl, thin PDPs, duplicate categories, and parameter driven URLs • Monitor performance and iterate strategy based on analytics and client KPIs • Mentor junior SEO talent as needed and contribute to improving our internal SEO playbooks • Proactively surface new opportunities and test ideas that improve results (within above-mentioned frameworks of prioritization) • Use AI to scale audits, surface gaps, or assist with content ideation, while relying on human strategy for final decision-making

• Develop and implement the growth strategy for key customers • Build, coach, and scale a high-performing team of National Account Managers, E-commerce strategists, Irrigation channel leaders, and sales support personnel • Lead to achieve annual operating plan, monthly forecasts, and performance improvement initiatives • Develop and maintain senior-level relationships with merchants, category managers, digital teams, and supply chain partners • Oversee sales forecasting, CRM accuracy, sales governance, and analytics capabilities to improve visibility and predictability

• Develop and maintain e-commerce solutions focused on Shopify, including Apps, automations (Flow), and Theme customizations, ensuring technical quality, security, and continuous product improvement. • Develop and enhance Shopify Apps (custom/private and/or public apps) using TypeScript/Node.js and React.js. • Implement integrations with the Shopify Admin API / Storefront API, Webhooks, and event handling. • Create and maintain automations and flows with Shopify Flow (when applicable). • Work on Shopify Theme customizations and maintenance (Liquid, sections, templates) following performance best practices. • Ensure engineering standards: testing, code review, documentation, and CI/CD. • Apply information security best practices (permissions, secrets, handling sensitive data) and compliance. • Collaborate with Product/Operations to understand context, propose solutions, and deliver predictably.

• Define DXP marketing decisioning and transformation standards • Champion the DXP vision across the organization • Lead content and data migration, site rollout governance • Collaborate with cross-functional teams to ensure DXP standards are met