**Competitive Campaigns & Programs** - Plan and execute targeted multi-channel campaigns (email, paid media, direct mail, events) designed to win competitive accounts and displace incumbents. - Analyze, segment, and launch competitive acquisition campaigns aligned to account buying cycles, closed-lost patterns, and competitive vulnerabilities. - Incorporate industry-specific positioning, market trends, and new Veriforce product releases into omni-channel campaign strategies. - Partner with Sales and SDR leadership to align competitive plays with account-level strategies. - Run evergreen programs such as executive dinners, webinars, competitive nurture tracks, and displacement campaigns. **Competitive Intelligence & Account List Management** - Build, maintain, and continuously refine competitive account lists using multiple data sources (industry databases, buying cycles, account intelligence, contractor benchmarking, closed-lost analysis, etc.). - Leverage technologies and signals- M&A, asset sales, new site developments, regulatory investigations/citations- to identify competitive opportunities and trigger targeted campaigns. - Utilize contractor benchmarking data to guide competitive campaign themes and asset development. **Sales Enablement & Field Support** - Build and maintain competitive battlecards, toolkits, persona-specific messaging, and objection-handling guides. - Launch, update, and maintain competitive marketing and sales collateral tailored by industry segment and persona (one-pagers, landing pages, SDR sequences, case studies, etc.). - Deliver enablement sessions to Sales, SDRs, and CS teams to ensure readiness and alignment. - Maintain master competitive account lists with intel on renewals, key contacts, and areas of risk. **Event Integration** - Collaborate with Events and Customer Marketing to activate competitive presence at tradeshows, roundtables, industry conferences, and field events. - Ensure competitive messaging, positioning, and call-to-action touchpoints are consistently reflected across all in-person events and field activations. **Cross-Functional Collaboration** - Partner with Product Marketing to refine competitive positioning and messaging by industry and persona. - Work closely with the Competitive Intelligence Analyst to translate insights into actionable programs and campaigns. - Align with Customer Marketing on retention signals, expansion opportunities, and industry-specific challenges. **Measurement & Optimization** - Track program impact on meetings booked, pipeline sourced, win rates, and competitive market share. - Report performance to marketing and sales leadership; recommend optimizations for scale and ROI.

• Oversee intake, briefs, and deadlines to ensure smooth project flow • Partner closely with SAMs and PLs to align on priorities and deliverables • Manage and maintain creative calendars across multiple nonprofit campaigns • Own timelines, reviews, approvals, and quality assurance processes • Keep projects organized and on track within Deltek and Asana • Traffic creative assets to and from Mutiny for seamless collaboration • Safeguard version control and enforce scope discipline to prevent rework • Protect designers’ time by minimizing chaos and streamlining workflows

• Own day-to-day operations across Berry Street’s diabetes-related programs, including prevention and education services delivered virtually. • Ensure programs are grounded in current evidence-based standards and best practices for diabetes care, prevention, and self-management. • Serve as a clinical and operational leader for program delivery, setting standards for participant engagement, session structure, and care quality. • Provide direct education to patients (e.g. leading DPP groups as a CDC-approved Lifestyle Coach). • Collaborate closely with operations, product, data, and engineering teams to translate clinical and regulatory requirements into scalable systems and workflows. • Contribute clinical expertise to the development of diabetes-related offerings and enhancements. • Ensure ongoing compliance with applicable CDC, ADA, CMS, and other relevant regulatory and accreditation bodies. • Establish, maintain, and continuously improve program documentation, operational workflows, and internal controls that support accreditation, audits, reviews, and renewals. • Drive continuous quality improvement initiatives informed by program and participant-level data. • Provide oversight for diabetes program staff, including educators, coaches, and clinicians.

• Partner closely with Product Management to support the full product lifecycle for with a Data Products team, from concept through launch and post-launch optimization • Translate product strategy into executable program plans, timelines, and cross-functional workstreams • Lead product requirements development in collaboration with Product, Engineering, IT, and Operations teams • Drive end-to-end product launch readiness, coordinating activities across: • Operations • IT and Billing systems • Offers, pricing, and commercial readiness • Sales enablement and internal communications • Develop and manage product financial forecasts, including revenue projections, cost considerations, and launch assumptions • Identify risks, dependencies, and gaps across systems and teams; proactively drive mitigation plans • Prepare and deliver high-quality executive-level presentations, status updates, and decision materials • Act as a key liaison between Product, Technology, Finance, and Business stakeholders to ensure alignment and execution excellence