• Engage with prospective customers through inbound and outbound communications. • Build relationships within the community to promote awareness of available products and services. • Assist customers in identifying options that align with their needs and preferences. • Support marketing campaigns. • Track activity goals and contribute to office business objectives. • Work closely with team members to ensure a consistent and positive customer experience.

• Consistently achieve and exceed monthly, quarterly, and annual sales targets through strategic territory management and account development. • Prospect, open, and grow new and existing accounts—especially high-value targets such as national accounts, regional medical networks, and multi-location practices. • Build and maintain long-term relationships with providers and practice staff, serving as a trusted consultant and brand ambassador. • Deliver compelling product presentations, in-field and virtual trainings, and clinical education sessions to drive product adoption and ensure protocol success. • Work cross-functionally with internal teams including Marketing, Education, and Customer Success to execute account strategies and promotional campaigns. • Implement and manage promotional strategies and ROI-focused incentive programs to drive revenue. • Proactively re-engage inactive accounts and identify solutions to overcome barriers to purchasing. • Represent Face Reality at regional and national tradeshows, conferences, and events to drive brand visibility and generate leads. • Maintain detailed records of sales activities, pipeline progression, and territory plans using CRM (Zoho). • Coordinate delivery of product samples, promotional materials, and sales tools to support account success.

• Bring a world-class solution to market and function as the initial face of Optro • Generate new business opportunities to fuel Optro’s growth • Leverage sales technology including Salesforce, Outreach, ZoomInfo, LinkedIn Sales Navigator, Orum and UserGems to build/manage pipeline • Make 50+ outbound phone calls and 60+ outbound emails each day • Manage your named accounts, own your territory, and help maintain data integrity in Salesforce.com • Support marketing efforts by assisting in demand generation campaigns • Achieve/ exceed weekly and monthly metrics including sales activities, meetings set, qualified leads, and new contacts prospected

• Develop and execute a sales strategy targeting the U.S. Department of Defense with emphasis on U.S. Navy, U.S. Marine Corps, Naval Special Warfare, and related defense organizations. • Identify operational mission gaps and align OPT capabilities with customer needs in maritime domain awareness, persistent sensing, and autonomous maritime operations. • Build and maintain strong relationships with program offices, operational units, acquisition professionals, and defense innovation organizations. • Shape and develop new opportunities across SBIR programs, OTAs, rapid acquisition initiatives, and traditional acquisition pathways. • Lead opportunity capture and proposal development efforts in coordination with internal engineering, product, and leadership teams. • Represent OPT at demonstrations, operational exercises, industry events, and government briefings. • Support and coordinate field demonstrations, pilot programs, and operational evaluations with defense customers. • Work with operational users to identify opportunities for field experimentation, operational exercises, and rapid capability demonstrations. • Provide market intelligence and customer feedback to leadership on emerging defense mission needs, competitive landscape, and technology trends. • Help inform product development priorities based on direct interaction with operational users.