• Directly responsible for revenue from sales of PacBio instruments and consumables in the defined territory. • Exceed annual and quarterly sales objectives while building a sufficient pipeline of future opportunities to ensure ongoing territory growth. • Qualify and develop new opportunities within the territory while utilizing account management and relationship building skills to cultivate the existing customer base. • Develop territory specific sales plans, coordinate field teams, and execute strategies to achieve commercial objectives. • Establish and build relationships with key decision makers and economic buyers. • Work cooperatively with various departments within the organization to ensure that product capabilities, advantages, and advancements are effectively communicated to the customer base. • Utilize a CRM system according to standard protocols for pipeline management, accurate forecasting, and communication with field and internal personnel.

• Oversee the customer lifecycle to proactively drive adoption and ensure ongoing client satisfaction and retention of accounts. • Quickly ramp up on client accounts and industry verticals, bringing in senior-level expertise to drive immediate value. • Identify and successfully close renewals and expansion opportunities within your accounts. • Achieve or exceed monthly and quarterly targets. • Establish productive, professional relationships with key players in your assigned customer accounts. • Drive engagement, high participation, and increase feature adoption across accounts. • Leverage your knowledge of Swoogo to advise on best practices around product usage with end users. • Ensure swift resolution of account issues by leveraging resources from cross-functional teams, as needed, mainly Support and Product. • Be responsible for having a deep understanding of clients' needs, their overall goals, and how Swoogo can be part of their solutions. • Act as an influencer, connector, and coordinator to make sure that we are pulling together the right team, at the right time, and delivering services in such a way that our customers come to trust and rely on Swoogo even more. • Represent the voice of the customer to provide actionable customer feedback to our product team. • Proactively assess, clarify, and validate customer needs on an ongoing basis.

• Oversee the customer lifecycle to proactively drive adoption and ensure ongoing client satisfaction and retention of accounts. • Quickly ramp up on client accounts and industry verticals, bringing in senior-level expertise to drive immediate value. • Identify and successfully close renewals and expansion opportunities within your accounts. • Achieve or exceed monthly and quarterly targets. • Establish productive, professional relationships with key players in your assigned customer accounts. • Drive engagement, high participation, and increase feature adoption across accounts. • Leverage your knowledge of Swoogo to advise on best practices around product usage with end users. • Ensure swift resolution of account issues by leveraging resources from cross-functional teams, as needed, mainly Support and Product. • Be responsible for having a deep understanding of clients needs, their overall goals, and how Swoogo can be part of their solutions. • Act as an influencer, connector, and coordinator to make sure that we are pulling together the right team, at the right time, and delivering services in such a way that our customers come to trust and rely on Swoogo even more. • Represent the voice of the customer to provide actionable customer feedback to our product team. • Proactively assess, clarify, and validate customer needs on an ongoing basis.

• Partner Recruitment: Identify, engage, and recruit new strategic partners in the eastern region to expand CM.com's partner ecosystem. • Enablement & Education: Train and educate partners on CM.com's product portfolio, value propositions, and sales strategies to ensure they are equipped to succeed. • Sales Execution: Collaborate with partners to drive joint sales opportunities, meet revenue targets, and achieve quota objectives. • Relationship Management: Build and maintain strong, long-term relationships with partners, acting as their primary point of contact for support and collaboration. • Market Analysis: Monitor market trends, competitor activities, and partner performance to identify growth opportunities and optimize strategies. • Collaboration: Work closely with internal teams, including marketing, product, and customer success, to align partner strategies with CM.com's overall business goals. • Reporting: Provide regular updates on partner performance, pipeline development, and revenue forecasts to the Director of North America.