Shero Commerce

• Own Paid Media Performance • Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting) • Drive measurable growth in ROAS, CPA, and revenue • Identify and execute on scaling opportunities • Audit, build, and optimize campaigns (structure, targeting, bidding, creatives) • Continuously test and iterate (audiences, messaging, landing pages) • Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.) • Act as the primary point of accountability for external partners • Set clear expectations, review performance, and ensure deliverables meet standards • Bring proactive ideas to improve performance across accounts • Stay ahead of the latest PPC trends, platform updates, and AI advancements • Apply data-driven insights to influence broader marketing and CRO strategy • Come to meetings prepared with clear insights, performance narratives, and action plans • Confidently present wins, losses, and optimization strategies • Share real examples of past performance and lessons learned